Synthesio

Leading social intelligence platform within the Ipsos ecosystem, focused on enterprise social listening and consumer insights

Synthesio is a social listening and consumer intelligence platform that helps brands monitor, analyze, and derive insights from social media conversations and online content across multiple channels. The platform uses AI and machine learning to process billions of social media posts, reviews, forums, and news articles to provide actionable insights about brand perception, consumer sentiment, competitive intelligence, and market trends. Founded in Paris, Synthesio serves enterprise clients across various industries including retail, consumer goods, financial services, and technology. In 2018, Synthesio was acquired by Ipsos, one of the world's largest market research companies, and operates as a subsidiary within Ipsos' digital solutions portfolio. The acquisition strengthened Ipsos' social intelligence capabilities and integrated Synthesio's technology with traditional market research methodologies. Today, Synthesio continues to operate as a distinct brand and platform, offering social listening, audience insights, and image recognition capabilities to help brands understand consumer behavior and optimize their marketing strategies. Synthesio's platform combines social media monitoring with advanced analytics, providing features like sentiment analysis, trend detection, influencer identification, and crisis management tools. The company serves global enterprise clients who need to track brand health, understand customer feedback, monitor competitive activity, and identify emerging market opportunities across social and digital channels.