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Brief
TransUnion TruAudience

TransUnion TruAudience

Identity ResolutionDivision· part of TransUniontransunion.com

TransUnion TruAudience is an identity resolution platform that covers approximately 98% of U.S. adults across 127 million households.

Last updated Oct 23, 2026 by ATDb automated enrichment

Founded
2021
HQ
Chicago, Illinois, United States
Parent
TransUnion
Connections
13

AI-drafted from public sources9 sources cited

At a glance

Employees
201-500
Stock
TRU
12integrations1corporate family
Identity Resolution

About

A leading identity resolution and audience data platform backed by TransUnion's extensive consumer data assets, competing in the omnichannel marketing and data connectivity space.

TransUnion TruAudience is an identity resolution platform that covers approximately 98% of U.S. adults across 127 million households. It connects fragmented consumer data points across devices, channels, and touchpoints into unified customer profiles, using AI-driven processes such as clustering and scoring to match records across billions of data points. Custom enterprise pricing, technical requirements, and platform complexity are noted characteristics of the offering that marketing teams weigh when evaluating it against their campaign goals, internal resources, and budget realities. Source 1: datapartners.com — 7 Best TransUnion TruAudience Alternatives for Campaign ...

Business model

SaaS / Data Platform

Target market

Enterprise

What they offer

  • TruAudience Identity

    Core identity resolution engine that links consumer data across devices, channels, and touchpoints into unified profiles covering ~98% of U.S. adults.

  • TruAudience Data Marketplace

    Access to third-party audience data segments for targeting and enrichment across digital and traditional media channels.

  • TruAudience Activation

    Audience activation capabilities enabling marketers to push unified segments to media platforms and DSPs for omnichannel campaign execution.

  • TruAudience Measurement

    Campaign measurement and attribution tools that connect ad exposure to real-world consumer outcomes using identity-linked data.

Key features

Identity resolution covering ~98% of U.S. adults across 127 million householdsAI-driven clustering and scoring across billions of data pointsCross-device and cross-channel consumer profile unificationPrivacy-centric identity frameworkOmnichannel audience activationCampaign measurement and attributionIntegration with TransUnion consumer data assets

Use cases

Audience building and segmentation for digital advertisingCross-device identity resolution for omnichannel campaignsCustomer data enrichment and onboardingCampaign measurement and attributionSuppression and lookalike audience creationFinancial services and insurance audience targeting

Customer segments

Enterprise marketers and brand advertisersAdvertising agencies and media buyersPublishers and media companiesFinancial services and insurance marketersRetail and e-commerce brandsDemand-side platforms (DSPs)

Tech & specs

Technology stack

AI and machine learning (clustering, scoring)Cloud-based data infrastructureReal-time identity graphAPI-based integrations

Security & compliance

CCPAGDPRPrivacy-centric identity framework

Deployment

Cloud

API

Yes

Corporate history
  1. 2021 · Founded
Connection details
See integrations with TransUnion TruAudience (12)

Explore further

3 views
On the AtlasIdentity & DataOn the Mapby country + regionOn the GraphNetwork around TransUnion TruAudience