UserVoice

Established player in customer feedback management before acquisition by Pendo

UserVoice was a customer feedback management platform founded in 2008 that enabled companies to collect, organize, and prioritize customer feedback and feature requests. The platform provided tools for idea submission, voting, feedback forums, and helpdesk functionality, helping product teams make data-driven decisions about product development priorities. UserVoice served thousands of companies across various industries, from startups to enterprise organizations, becoming a recognized player in the customer feedback and product management space. In 2023, UserVoice was acquired by Pendo, a leading product experience platform. Following the acquisition, UserVoice's technology and customer base were integrated into Pendo's broader product suite. The UserVoice brand and standalone platform were gradually phased out as Pendo consolidated the feedback management capabilities into its own platform. While UserVoice as a distinct entity ceased to operate, its core functionality and approach to customer feedback management lived on within Pendo's product experience ecosystem. UserVoice was not technically an AdTech company but rather operated in the customer experience and product management software space. Its primary focus was on helping companies improve their products through systematic customer feedback collection and analysis, rather than advertising technology or marketing automation.