Deals & Moves

Supply-side platform PubMatic acquired Martin, a media planning and forecasting platform, for $45 million. The acquisition enhanced PubMatic's sell-side capabilities with advanced yield optimization and inventory management tools.

Tremor International acquired DSP platform Amobee from Singtel for $239 million, combining supply-side and demand-side platforms. The acquisition created an end-to-end programmatic advertising solution spanning video, display, and CTV.

Native advertising platform TripleLift acquired Swiss data management platform 1plusX to enhance its first-party data and contextual targeting capabilities. The acquisition positioned TripleLift for the cookieless advertising future.

Mobile growth platform Digital Turbine acquired mobile advertising platform AdColony from Otello Corporation for $400 million. The acquisition expanded Digital Turbine's mobile advertising and monetization capabilities.

Mediaocean acquired ad serving and creative technology platform Flashtalking for approximately $500 million. The acquisition combined Mediaocean's media management platform with Flashtalking's ad serving and attribution capabilities.

Mobile gaming company Scopely acquired GSN Games for approximately $1 billion, expanding its portfolio of casual games. The deal has significant implications for mobile in-app advertising inventory and user acquisition strategies.

Roku acquired Nielsen's advanced video advertising business including automatic content recognition (ACR) and dynamic ad insertion technology. This acquisition strengthened Roku's position in connected TV advertising and measurement.

Microsoft acquired AT&T's advertising marketplace Xandr to bolster its digital advertising and retail media capabilities. The deal strengthened Microsoft's position in the programmatic advertising space and expanded its ability to compete with Google and Amazon in digital advertising.

InMobi acquired Appsumer, a mobile measurement and analytics platform, to strengthen its mobile advertising analytics capabilities.

Comcast's FreeWheel division acquired Beeswax, a programmatic DSP, to enhance its buy-side advertising technology capabilities.

Magnite completed the acquisition of SpotX from RTL Group for $1.17 billion, significantly expanding its CTV and video advertising capabilities.

LiveRamp acquired Data Plus Math to expand its TV measurement and attribution capabilities, strengthening its position in cross-channel identity resolution.

Unity Technologies merged with ironSource in an all-stock transaction to create a comprehensive platform for creating, publishing, and monetizing mobile apps and games.