Accenture Song
New York, New York, United States · Founded 2022
10001+ employees
Accenture's creativity-and-experience business unit, formed by rebranding Accenture Interactive on April 26, 2022 and folding 40+ acquired agencies (Karmarama, Fjord, MXM, IMJ, Rothco, The Monkeys, SinnerSchrader, Kolle Rebbe, and others) under one brand. With Droga5 retaining its name as the sole exception. Reported $19B revenue FY2024 — the world's largest agency holdco by revenue, surpassing WPP. Led by David Droga (CEO 2021-Sep 2025); Ndidi Oteh succeeded him Sep 1 2025, reporting to Manish Sharma's Reinvention Services unit.
Where they sit
Stack tier: Core Platforms (S)
World's largest agency by revenue ($19B FY2024), surpassing WPP; uniquely positioned at the intersection of creativity, technology, and consulting
Ownership
Subsidiaries