Salesforce Interaction Studio

Leading real-time personalization platform within the Salesforce Marketing Cloud ecosystem

Salesforce Interaction Studio, formerly known as Evergage before its acquisition by Salesforce in 2019, is a real-time personalization and interaction management platform that operates as part of the Salesforce Marketing Cloud. The platform enables businesses to capture, analyze, and respond to individual customer behavior in real-time across web, mobile, email, and other digital channels. It uses machine learning and AI to deliver personalized experiences at scale, helping marketers create 1-to-1 customer journeys based on real-time behavioral data and predictive analytics. As a component of Salesforce's broader customer engagement ecosystem, Interaction Studio provides marketers with the ability to visualize customer journeys, test and optimize experiences, and coordinate personalized interactions across touchpoints. The platform is particularly strong in B2C and B2B marketing use cases where real-time decisioning and personalization are critical. In 2021, Salesforce announced that Interaction Studio's capabilities would be integrated into the next generation of Marketing Cloud, called Marketing Cloud Personalization, though the Interaction Studio brand continues to be used in the market. Interaction Studio serves enterprise and mid-market customers across retail, financial services, media, travel, and other industries where customer experience differentiation is a competitive priority. The platform's integration with the broader Salesforce ecosystem, including Sales Cloud, Service Cloud, and Commerce Cloud, provides customers with a unified view of customer data and enables coordinated engagement strategies across the entire customer lifecycle.