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Companies

4,253 companies in the AdTech ecosystem

Snapseed

Snapseed

Acquired

Creative Tools / Photo Editing

A professional photo editing mobile application owned by Google, offering advanced image manipulation tools for iOS and Android devices.

Creative PlatformMountain View, California
ActiveProspect, Inc.

ActiveProspect, Inc.

Lead Generation & Consent-Based Marketing Technology

ActiveProspect is an Austin-based private SaaS company (founded 2004) providing consent-based marketing and lead-certification software (TrustedForm, LeadConduit). In Jan 2026 it acquired Verisk Marketing Solutions (Jornaya + Infutor) from Verisk, adding a consumer identity graph.

Customer Data PlatformIdentity ResolutionAustin, Texas
Adyen

Adyen

Payment Technology / Financial Technology (FinTech)

Adyen is a leading global payments platform that enables businesses to accept e-commerce, mobile, and point-of-sale payments. They provide a single solution for online, mobile, and in-store payments.

Commerce TechnologyAmsterdam, North Holland
Datanyze

Datanyze

Acquired

Sales Intelligence & Data

Datanyze is a B2B sales intelligence and lead generation platform that provides technographic data and contact information to help sales and marketing teams identify and reach their ideal prospects.

Customer Data PlatformMarketing AnalyticsSan Mateo, California
DiscoverOrg

DiscoverOrg

Acquired

B2B Sales Intelligence & Data

DiscoverOrg (now ZoomInfo) was a leading B2B sales intelligence platform providing accurate contact and account data to help sales and marketing teams identify and reach key decision-makers.

Data & AnalyticsMarketing AnalyticsVancouver, Washington
Glassdoor

Glassdoor

Acquired

Recruitment Advertising & Employer Branding

Glassdoor is a leading jobs and recruiting marketplace where employees anonymously review companies, salaries, and interview experiences, helping job seekers make informed career decisions.

Marketing PlatformCustomer AcquisitionMill Valley, California
Influenster

Influenster

Acquired

Influencer Marketing / User-Generated Content / Product Reviews

Influenster is a product discovery and reviews platform that connects consumers with brands through sampling campaigns and authentic user-generated content.

Influencer MarketingContent DiscoveryNew York, New York
Okta

Okta

Identity & Access Management

Okta is an identity and access management platform that helps organizations securely connect the right people to the right technologies. It provides cloud-based solutions for user authentication, authorization, and identity lifecycle management.

Privacy & Consent ManagementPrivacy TechnologySan Francisco, California
OpenSlate

OpenSlate

Acquired

Brand Safety & Contextual Advertising

OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising. The company's platform analyzes and classifies online content to help brands and agencies ensure their ads are placed in brand-safe and suitable environments.

Contextual AdvertisingAd Fraud PreventionNew York, New York
R

Resource/Ammirati

Merged

Digital Agency / Experience Design

Columbus OH (with Chicago + NYC) digital agency acquired by IBM February 2016 and rebranded into IBM iX. LinkedIn directory entries persist as "Resource/Ammirati, An IBM Company" but brand is effectively retired. Sources: IBM newsroom + Ad Age IBM iX profile. ⚠ Exact sunset date not cleanly documented — well-corroborated structurally as folded into iX.

E-commerce MarketingMarketing AgencyColumbus, Ohio
Talend

Talend

Acquired

Data Integration & Data Management

Talend is a cloud data integration and data integrity platform that helps organizations connect, transform, and govern data across hybrid and multi-cloud environments. Acquired by Qlik in 2023, it continues to operate as a distinct product suite.

Customer Data PlatformData Management PlatformRedwood City, California
Clarabridge

Clarabridge

Acquired

Customer Experience Management / Text Analytics

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback into actionable insights — acquired by Qualtrics in 2021.

Data & AnalyticsCustomer Data PlatformReston, Virginia
I

IgniteTech

Enterprise Software / MarTech / Customer Engagement

IgniteTech (parent of ESW Capital, Trilogy, Aurea, Crossover) acquires distressed enterprise software companies and stabilizes them under its operating model. Acquired Khoros from Vista Equity Partners May 2025 (undisclosed; Khoros had been on KBRA Default Radar Red List Aug 2024).

Social Media ManagementCustomer EngagementAustin, Texas
Indeed

Indeed

Recruitment Advertising / Job Search

Indeed is the world's largest job search engine, connecting millions of job seekers with employers through sponsored job postings and recruitment advertising solutions.

Marketplace TechnologyPerformance MarketingAustin, Texas
T

TikTok Music

Defunct

Music Streaming / Digital Media

Music streaming service launched July 2023 (Indonesia, Brazil, Australia, Singapore, Mexico). Shut down November 28, 2024. Replaced Resso in Brazil/Indonesia. ByteDance pivoted to "Add to Music App" partnerships.

Singapore
Tribe Dynamics

Tribe Dynamics

Acquired

Influencer Marketing Analytics

Tribe Dynamics was a pioneering influencer marketing analytics platform that quantified earned media value for beauty, fashion, and lifestyle brands before being acquired by CreatorIQ in 2021.

Influencer MarketingMarketing AnalyticsSan Francisco, California
TV Guide

TV Guide

Acquired

Digital Media & Advertising

TV Guide is an AdTech Platform company that provides TV programming information and advertising solutions to media companies and advertisers.

Content DiscoveryNew York, New York
WhiteOps

WhiteOps

Rebranded

Ad Fraud Detection & Cybersecurity

White Ops (now HUMAN Security) was a cybersecurity company specializing in bot fraud detection and prevention, protecting digital advertising ecosystems from sophisticated invalid traffic.

Ad Fraud PreventionVerification PlatformNew York, New York
A

Ant's Eye View

Merged

Social Media Strategy & Consulting

US social media strategy agency (~32 employees, offices in Seattle, Austin, San Jose), acquired by PwC September 2012. Folded into PwC Digital Services. Sources: PR Newswire + GeekWire.

Social Media ManagementMarketing AnalyticsSeattle, Washington
AT&T Inc.

AT&T Inc.

Telecommunications with AdTech Services

AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...

Connected TV PlatformLocation-Based AdvertisingDallas, Texas
inRiver

inRiver

Product Information Management (PIM) / E-commerce Enablement

inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.

Commerce TechnologyMarketplace TechnologyMalmö, Skåne County
M

Magento Marketplace

E-commerce Platform Extensions

An extension marketplace for Adobe Commerce (formerly Magento) that connects merchants with third-party developers offering plugins, themes, and integrations for e-commerce platforms.

Commerce TechnologyMarketplace TechnologySan Jose, California
N

Nuverse

Gaming / Interactive Entertainment

Nuverse is ByteDance's game publishing brand (publisher of Marvel Snap and parent of Moonton). ByteDance announced a restructuring of its gaming business in November 2023, but Nuverse has kept operating.

In-Game AdvertisingShanghai
Pico

Pico

Immersive Media / XR Hardware / Emerging AdTech

VR headset maker acquired by ByteDance August 2021 for ~RMB 5-9B. Significant restructuring 2023 amid soft VR demand; still operating as ByteDance's VR/XR arm. Borderline AdTech inclusion (emerging VR ad surfaces).

AI-Powered PlatformIn-Game AdvertisingBeijing, Beijing