Choreograph
Choreograph is WPP's data company — formed April 2021 from the merger of Wunderman Thompson Data + GroupM MPlatform. Provides audience data, identity, and analytics infrastructure across all WPP agencies. Now part of WPP Media (post-2025 GroupM rebrand).
Where they sit
Stack tier: Infrastructure & Data (B)
Data Management PlatformMarketing Technology
Ownership
Parent: WPP Media