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C

Choreograph

Sourced & current · updated May 26, 2026Website

Choreograph is WPP's data company — formed April 2021 from the merger of Wunderman Thompson Data + GroupM MPlatform. Provides audience data, identity, and analytics infrastructure across all WPP agencies. Now part of WPP Media (post-2025 GroupM rebrand).

Where they sit

Stack tier: Infrastructure & Data (B)

Data Management PlatformMarketing Technology

Ownership

Parent: WPP Media

Competitors

L
LiveRamp
A
Acxiom
E
Epsilon
I
IRI
L
Lotame
N
Neustar
N
Nielsen
A
Annalect

Key people

B
Brendan Moorcroft

Chief Executive Officer

Pre-call brief from ATDb — sourced from the live database, current as of May 26, 2026. Not a static screenshot.