Heap Analytics

Leading product analytics platform known for autocapture technology, now part of Contentsquare's digital experience platform

Heap is a digital insights and product analytics platform that automatically captures all user interactions on websites and mobile applications without requiring manual event instrumentation. Founded in 2013, the company pioneered autocapture technology that records every click, swipe, pageview, and form submission, allowing teams to retroactively analyze user behavior and create conversion funnels without pre-defining events. In September 2023, Heap was acquired by Contentsquare, a leading digital experience analytics platform, and now operates as part of Contentsquare's product suite while maintaining its distinct brand and product offerings. Heap serves product managers, data analysts, and marketing teams across various industries, providing tools for session replay, user journey analysis, and data science capabilities. The platform differentiates itself through its automatic data capture approach, which eliminates the traditional analytics implementation bottleneck and enables teams to ask new questions of historical data. As part of Contentsquare, Heap continues to operate its platform while benefiting from expanded resources and integration with Contentsquare's broader digital experience intelligence capabilities, serving thousands of customers globally including enterprise and mid-market organizations.