Monetate

A recognized leader in enterprise ecommerce personalization and A/B testing, now operating under Kibo Commerce alongside the Certona personalization platform.

Monetate, now part of Kibo Commerce, is a leading personalization and experimentation platform purpose-built for enterprise retailers and ecommerce brands. The platform enables marketers and digital teams to deliver individualized customer experiences across web, mobile, email, and other digital touchpoints — using real-time data, machine learning, and A/B and multivariate testing to optimize every customer interaction. Monetate was founded in 2008 and quickly established itself as a pioneer in web personalization, serving major retail and ecommerce brands seeking to move beyond one-size-fits-all digital experiences. Monetate's core capabilities include audience segmentation, automated personalization, product recommendations, and large-scale experimentation. Its platform integrates with major ecommerce, CRM, and analytics systems, allowing brands to act on behavioral, contextual, and first-party data in real time. The company built a strong reputation in the retail sector, counting major enterprise brands among its customers and positioning itself as a critical layer in the marketing technology stack for conversion optimization and customer experience. Monetate was acquired by Kibo Commerce in 2019, which also acquired Certona, another personalization platform, to create a combined personalization offering. Under Kibo, Monetate continues to operate as a distinct product brand, serving enterprise retailers with its experimentation and personalization capabilities alongside Kibo's broader commerce platform. The acquisition reflected the growing strategic importance of personalization technology within the broader ecommerce and composable commerce landscape.