Companies

Teledyne Technologies — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Engineering and digital transformation consultancy acquired by S4 Capital and merged into Media.Monks in 2022. Media.Monks rebranded to Monks in July 2024. Historical brand: search now resolves to Monks.

ThoughtSpot is a leading enterprise analytics and business intelligence platform that revolutionizes how organizations interact with their data through AI-powered search and analytics capabilities. Founded in 2012 and headquartered in Mountain View, California, the company has established itself as a pioneer in search-driven analytics, enabling business users to query complex data sets using natural language search similar to Google. The platform leverages proprietary in-memory calculation te...

TiVo is a pioneering DVR and entertainment technology company that has evolved into a data and analytics platform helping media companies, pay-TV operators, and advertisers understand and engage audiences.

Tractor Supply Company is the largest rural lifestyle retailer in the United States, serving farmers, ranchers, homeowners, and outdoor enthusiasts with farm supplies, pet products, tools, and more.

Major US bank formed by the 2019 merger of BB&T and SunTrust Banks. Not an adtech company: listed in ATDb because it acquired the data-platform company Zaloni in August 2022.

Independent demand-side and data management platform acquired in 2017 by Amobee, the ad tech arm of Singtel, at an enterprise value of $310 million.

US trade association promoting TV and premium video advertising.

IAB Tech Lab’s standard for serving video ads to players, including on CTV.

Vercel is a cloud platform company specializing in frontend development infrastructure and content delivery network (CDN) solutions. The company provides developers and enterprises with a comprehensive platform for deploying, scaling, and managing modern web applications with a focus on performance, reliability, and developer experience. Vercel's infrastructure is optimized for frameworks like Next.js and other JavaScript-based applications, offering edge computing capabilities and global con...

VMLY&R Health was VMLY&R's healthcare marketing network, created in 2018 when WPP folded Sudler into VMLY&R. It merged with Wunderman Thompson Health into VML Health on January 1, 2024.

VMware — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

IBM watsonx is IBM's AI and data platform launched in May 2023 — the flagship brand for IBM's enterprise AI strategy. Three core components: watsonx.ai (model development + inferencing), watsonx.data (data store / lakehouse), watsonx.governance (model lifecycle, risk, compliance). Plus add-on products: watsonx Orchestrate (AI agents), watsonx Code Assistant, watsonx Assistant. Positioned as enterprise-grade alternative to OpenAI/Anthropic with on-prem deployment, IBM Granite foundation models, and open-source model access (Hugging Face partnership).

Wrnch was an AI-powered human motion intelligence company that developed computer vision technology for analyzing and understanding human body movement in real time.

Wufoo is an online form builder that enables users to create custom forms, surveys, and payment collection tools without coding.

Mobile-first digital-product agency. Absorbed into Code and Theory Network 2022.

123FormBuilder is a leading cloud-based form and survey solution provider that empowers organizations to digitize their data collection processes through an intuitive, no-code platform. The company serves a diverse global customer base spanning businesses, educational institutions, nonprofits, and government agencies, democratizing form creation through its drag-and-drop interface that requires no technical expertise. The platform addresses critical business needs including customer feedback ...

8x8 is a publicly-traded cloud communications platform provider offering unified communications, contact center, and video conferencing solutions for businesses.

Acquia DAM is Acquia's digital asset management product for marketing and creative teams, formerly Widen Collective; Acquia renamed it in 2023 after acquiring Widen in 2021.

Open protocol, built on the Model Context Protocol (MCP), for AI agents to discover and buy advertising. A coalition launched it on October 15, 2025; its founding members were Yahoo, Optable, PubMatic, Scope3 (now Apostra), Swivel and Triton Digital.

Explainer newsletter on how ad tech works, created by Trey Titone; acquired by Marketecture Media in 2024.

Advertising archive founded in 1996 by Åsk Wäppling, with 80,000+ ads including a large Super Bowl commercial collection; acquired and relaunched by Marketecture Media in April 2025.

Adobe Portfolio is a website builder service for creative professionals to showcase their work, integrated with Adobe Creative Cloud.

IAB Tech Lab standard that lets publishers list the sellers authorized to sell their inventory, to combat domain spoofing.