Companies
4,253 companies in the AdTech ecosystem
Zoox
AcquiredAutonomous Vehicles / Robotaxi
Zoox is Amazon's autonomous vehicle subsidiary. Acquired by Amazon June 2020 (~$1.2B). Robotaxi service launched in Las Vegas September 2025, paid rides early 2026. Distinct purpose-built vehicle (no steering wheel/pedals) — competitor to Waymo.
1WorldSync
AcquiredProduct Content Syndication / Supply Chain Data Management
1WorldSync is a global product content syndication network that enables brands and retailers to share and synchronize product information across the supply chain.
20th Century Studios
Film Production
Film studio acquired by Disney via 21st Century Fox deal March 2019 ($71.3B). Renamed from "20th Century Fox" to "20th Century Studios" January 2020 to remove Fox association.
4A's (American Association of Advertising Agencies)
Advertising Industry Trade Association
US trade association representing advertising agencies.
Alimama
Digital Advertising / E-Commerce Marketing
Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.
BBC Studios
Broadcast Media & Content Distribution
BBC Studios is the commercial arm of the BBC, licensing and distributing world-class content globally while offering premium advertising solutions across its international digital and broadcast properties.
Bill.com
Financial Technology / Business Payments
Bill.com — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Bloomberg Media
Premium Publisher & Media Advertising
Bloomberg Media is the global media and advertising arm of Bloomberg LP, offering premium business and financial news audiences to advertisers across digital, TV, radio, and live events.
Connexity
Retail Performance Marketing / Shopping Advertising
Connexity (formerly Shopzilla) is a Santa Monica-based retail performance marketing company that runs shopping ads for retailers across a network of publishers. Taboola acquired it on September 1, 2021, and it operates as a Taboola company.
CyberAgent
Digital Advertising & AdTech
Japanese internet conglomerate and major AdTech player operating AI-powered ad platforms, a DSP, and one of Japan's largest digital advertising ecosystems.
data.ai
AcquiredMobile Analytics & Market Intelligence
data.ai (formerly App Annie) is the world's leading mobile data and analytics platform, providing app market intelligence, performance benchmarks, and consumer insights to help businesses compete in the mobile economy.
Dealfront
B2B Sales Intelligence & Intent Data
Dealfront — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Endeavor
Sports & Entertainment Media / Advertising
Endeavor is a global entertainment, sports, and content company that owns and operates major properties including UFC, WWE, and IMG, with significant media rights and live events businesses.
Helpshift
AcquiredCustomer Support Technology
Helpshift is an AI-powered customer service platform specializing in in-app and digital support, acquired by Keywords Studios in 2023 to serve mobile gaming and consumer app companies.
IAB Brasil
Digital Advertising Industry Association
IAB Brasil is Brazil's digital advertising association, founded in 1998 as the Associação de Mídia Interativa. It runs committees on regulation, audio, brand safety, the creator economy, DOOH, AI, retail media and video. Denise Porto Hruby became its CEO in September 2024, succeeding Cris Camargo.
IAB Italia
Digital Advertising Standards & Industry Association
IAB Italia is the Italian chapter of the Interactive Advertising Bureau. It works on digital advertising standards, research, certification and training, and runs the Intersections conference. Sergio Amati is its general manager, and Erika Fattori of Nexi became president in May 2026, the first from the advertiser side.
IAB Spain
Digital Advertising Trade Association
IAB Spain is the Spanish digital advertising association, with more than 215 members and 18 committees. It publishes the annual study of digital media ad investment in Spain, runs the Inspirational awards, and sits on the boards of Autocontrol and IAB Europe. Reyes Justribó has been its director general since 2018.
IBM Watson Assistant
RebrandedConversational AI / AI Agent Platforms
IBM's enterprise-grade conversational AI platform that enables businesses to build and deploy AI-powered virtual assistants and chatbots across multiple channels.
Instana
AcquiredAPM / Observability
Instana provides automatic application performance monitoring (APM) and observability for cloud-native applications, microservices, and container environments. Acquired by IBM 2020 (closed January 2021). Now part of IBM's AIOps + observability portfolio alongside Turbonomic.
Koch Industries
Diversified Conglomerate / Enterprise Technology
Privately held diversified conglomerate; acquired Infor (~$13B, 2020) via Koch Equity Development.
Leo
Creative Advertising Agency
Publicis Groupe's largest creative network, formed Jan 2025 by merging Leo Burnett and Publicis Worldwide (~130 agencies, 15,000 staff across 90 countries).
Marketecture
AdTech Media & Education
Marketecture Media's flagship show and newsletter: weekly interviews and analysis on advertising and ad tech ("Get Smart. Fast."), hosted by Ari Paparo and Eric Franchi.
Matillion
Data Integration & Transformation
Matillion is a leading data productivity company that provides powerful, purpose-built data integration and transformation solutions for cloud data warehouses. Its platform helps organizations extract, load, and transform data at scale, enabling data teams to accelerate the delivery of actionable insights and drive business value.
MSNBC
RebrandedCable News / Broadcast Media
MSNBC was an American cable news network, launched in 1996 as a Microsoft–NBC joint venture and later owned by NBCUniversal. It was renamed MS NOW on November 15, 2025, and has been part of Versant Media Group since January 2, 2026.