Companies

Research Measurement Technologies (RMT, later RMTLabs) codes TV programs and ads against hundreds of psychological motivation signals (DriverTags, now Value Signals) so advertisers can target and measure by consumer motivation. Co-founded by media researcher Bill Harvey.

Reuters is a global news and information services provider owned by Thomson Reuters, delivering trusted journalism, data, and media content to professionals and publishers worldwide.

ScribbleLive — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

IAB Tech Lab standard in which ad systems publish the sellers they represent, pairing with ads.txt and the SupplyChain object.

Skydance Motion Picture Group is Skydance's film division, covering Paramount Pictures and Warner Bros. Pictures, led by co-chairs Dana Goldberg and Josh Greenstein from October 2026.

Snap's AR/camera glasses, released in five generations through 2024. 5th gen (Sep 2024) is dev-focused with see-through AR display + Snap OS.

Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical and life sciences companies.

TEGNA is a leading U.S. broadcast media company operating 64+ TV stations across 51 markets, offering multiplatform advertising solutions that connect brands with local and national audiences.

TRA (TRA Global) matched set-top-box TV viewing with household purchase data to measure the sales effect of TV advertising. Co-founded by Bill Harvey and Mark Lieberman, it was acquired by TiVo on July 18, 2012 and renamed TiVo Research and Analytics.

Transform was a data analytics and metrics layer platform that helped companies standardize and manage business metrics across their organization.

A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketing services.

VIA (Verenigd In Advertising) is the Dutch advertising industry association and the Netherlands' member of the IAB network. It was formed when IAB Nederland merged with the agency association VEA, effective January 1, 2021, and represents about 300 advertisers, agencies, ad tech companies and publishers through task forces such as Data & Tech.

Global payment processing and monetization platform that helps businesses sell digital goods and services worldwide with integrated billing, tax compliance, and fraud prevention.

3scale was an API management platform that helped businesses publish, manage, and monetize their APIs — acquired by Red Hat in 2016 and integrated into its middleware portfolio.

US nonprofit that creates public service advertising campaigns using donated media.

Pseudonymous ad tech social account and content brand ("The Lord of RTB and the best memes in advertising"), acquired by Marketecture Media in June 2024. Its operator has not been publicly identified.

Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.

European telecommunications and media group controlled by Patrick Drahi (also known as Altice Europe; separate from Altice USA). Not an adtech company: listed in ATDb because it owned the ad platform Teads from 2017 until Outbrain bought Teads in February 2025.

Altus Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

The leading US trade association for brand marketers and advertisers.

Microsoft's commercial wrapper for OpenAI's models (GPT-4, GPT-4o, o1, DALL-E, Whisper) hosted on Azure infrastructure with enterprise compliance, data residency, and SLAs. Launched Jan 2023 GA. Distinct from OpenAI's own API; this is Microsoft's exclusive Azure-hosted offering under the Microsoft-OpenAI partnership.

Toronto-based avatar/comic startup acquired by Snap March 2016 for $64M. Rebranded to Bitmoji and integrated into Snapchat.

BVDW (Bundesverband Digitale Wirtschaft) is the German association for companies with digital business models and Germany's member of the IAB network: a member of IAB Europe since 2007 and an IAB US licensee since 2011. It does policy advocacy, sets market standards, publishes studies, and runs the DMEXCO trade fair, with about 800 members. Carsten Rasner is managing director and Dirk Freytag president.

Cisco Meraki provides cloud-managed IT solutions including wireless, switching, security, and IoT devices for simplified network management.