Companies

Google's machine learning-powered image analysis API that detects objects, faces, text, and content within images for developers and enterprises.

Google's free, cloud-based data visualization and business intelligence tool that transforms raw data into interactive, shareable dashboards and reports.

IAB Canada is the not-for-profit national trade association for Canada's digital advertising industry, based in Toronto, with more than 250 member advertisers, agencies, media companies and ad tech firms. It does research, standards, certification, government advocacy and events. Sonia Carreno has been its president since 2015; in September 2026 IAB Europe named her its next CEO.

IAB Finland is the Finnish digital advertising trade body, with about 150 members. It sets shared digital advertising standards, compiles market and ad-spend data, runs working groups on programmatic, retail media, data, DOOH, audio and video, and offers training and certification. Anni Lintula became its managing director in August 2025.

IAB Sweden (IAB Sverige) is the Swedish member organization for digital marketing, with close to 300 member companies. Its task forces set standards and guidelines for programmatic, retail media, influencer marketing, audio, DOOH and brand safety, and it runs the MIXX Awards. In March 2026 its board expelled Meta over the platform's handling of deceptive ads, a case brought by publishers Bonnier News and Schibsted. Daniel Weilar chairs the board.

IAB UK is the trade body for the UK digital advertising industry. Its members span media owners, agencies, ad tech companies, platforms and publishers, with advertisers able to join free. It runs the IAB Gold Standard on ad fraud and brand safety, measures UK digital ad spend, and lobbies on policy such as advertising restrictions. Jon Mew has been its chief executive since 2017. It is a member of IAB Europe's network of national IABs.

Cloud-based web application security and DDoS protection service, now part of Imperva's application security platform.

Safari’s feature that limits cross-site tracking, including third-party cookies.

Knower Tech — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Kohl's is a leading U.S. department store chain operating nearly 1,100 stores nationwide, known for value-oriented apparel, home goods, and its loyalty-driven retail media network.

Ukrainian computer vision startup acquired by Snap Sep 2015 for $150M. Tech became foundation of Snapchat lenses/filters. Brand retired post-acquisition.

Film and TV production company acquired by Disney October 2012 for $4.05B. Star Wars and Indiana Jones IP. Includes Industrial Light & Magic (ILM) and Skywalker Sound.

Mobile gaming studio. AppLovin investments 2018-2020. Divested to Tripledot June 30 2025.

Film and TV studio division of Marvel Entertainment, which Disney acquired August 2009 for $4B. Marvel Cinematic Universe (MCU) — most successful film franchise of all time.

AI assistant integrated into Microsoft 365 apps (Word, Excel, PowerPoint, Outlook, Teams, Loop). Subscription-based ($30/user/month enterprise). Includes specialized variants: Copilot for Sales, Copilot for Service, Copilot for Finance. Launched Nov 2023 GA, broadened through 2024-2026.

Notion is an all-in-one workspace software that combines notes, databases, kanban boards, wikis, calendars, and reminders into a single platform. It empowers individuals and teams to manage projects, organize knowledge, and collaborate efficiently.

NTVB Media is a U.S.-based media company specializing in TV listings, entertainment content, and digital advertising solutions for broadcasters and publishers.

OneLogin is a cloud-based identity and access management (IAM) platform that provides single sign-on, multi-factor authentication, and user provisioning for enterprises.

PeopleFun was a Dallas-based mobile game studio known for casual word games, most notably Wordscapes, before being acquired by AppLovin in 2018.

PepsiCo is one of the world's largest food and beverage companies, owning iconic brands like Pepsi, Lay's, Gatorade, and Quaker — and one of the biggest advertising spenders globally.

Computer animation studio acquired by Disney January 2006 for $7.4B (Disney's transformative acquisition that brought back Steve Jobs as Disney's largest individual shareholder + board member). Toy Story, Finding Nemo, Inside Out, etc.

Poshmark is a leading social commerce marketplace for buying and selling new and secondhand fashion, home goods, and lifestyle products, acquired by Naver Corporation in 2023.

Latin American digital-engineering firm acquired by Publicis Sapient March 2023. Expands Publicis Sapient nearshore capabilities.

A global provider of financial markets data, infrastructure, and analytics that was acquired by London Stock Exchange Group in 2021.