Companies

Salesforce Data 360 (formerly Data Cloud) is a Salesforce platform that blends real-time data orchestration with enterprise-grade architecture to unify customer data across systems.

SAS Customer Intelligence is a division of SAS Institute that provides services to digital marketers and web publishers, supporting capabilities such as A/B testing, product recommendations, customer engagement tracking, and ad serving, enabling customers to control the ads displayed across their own sites, apps, and services.

Snap OS is the operating system platform underlying Snap's Spectacles AR glasses, built to support content creators, social media professionals, and adtech stakeholders with functional, immersive, and real-world creative capabilities.

Sourcepoint is a data privacy software company that provides tools to protect consumer privacy, manage compliance, and optimize revenue for the digital marketing ecosystem.

Spotify Ad Analytics is Spotify's proprietary measurement service designed to give advertisers clarity on how their audio, video, and display advertising drives brand awareness and audience engagement, serving both Spotify and non-Spotify podcast campaigns through a unified performance view.

Unified ID 2.0 (UID2) is an open-source identity framework designed to enable publishers, advertisers, and digital advertising platforms to establish and maintain user identity across the open internet, leveraging encrypted email and phone number data to deliver a privacy-conscious and accurate identity standard.

VIZIO sells inventory within SmartCast that includes display ads on the home screen of VIZIO TVs, video ads in its free streaming service WatchFree+, and some ads in third-party apps.

Waze Ads is the advertising arm of the Waze GPS navigation platform, which leverages real-time traffic and location data to connect marketers with drivers at the precise moment they are making decisions about where to stop or visit.

Weibo Ads is the advertising platform of Sina Weibo, one of China's largest social media networks, widely known as "China's Twitter" and regarded by foreign brands as a more effective advertising vehicle than its Western counterpart.

AI company founded by Elon Musk in 2023 and maker of the Grok models. SpaceX acquired xAI on February 2, 2026; xAI owns X (formerly Twitter).

Yahoo Backstage is a direct-path inventory offering from Yahoo Advertising that connects Yahoo DSP advertisers with curated, premium publisher supply.

Yahoo ConnectID is the subject of a class action lawsuit alleging that Yahoo tracks users' internet activity without their consent to collect detailed behavioral profiles for targeted advertising.

Yandex.Metrica is a no-cost web analytics platform developed by Yandex, designed to monitor and report on website traffic.

6sense is an AI-powered go-to-market platform that equips marketing and sales teams with predictive analytics and real-time data to sharpen their GTM strategies.

Adikteev is an ad tech company specializing in app retargeting, operating a demand-side platform (DSP) built exclusively to re-engage existing users efficiently and without the overhead of user acquisition services.

Adnami is an attention-first AdTech company whose technology stack combines high-impact display and video formats, predictive attention measurement through its Sonar product, and agentic optimization to help advertisers, agencies, and publishers maximize media effectiveness across the open internet.

Productized cross-channel analytics application built natively on Adobe Experience Platform (AEP). Distinct from Adobe Analytics — CJA enables single-customer-view analysis across online + offline channels and is one of the four flagship apps on AEP.

Adobe GenStudio for Performance Marketing is a generative AI-first enterprise application that helps brands and agencies accelerate the delivery of global advertising and marketing campaigns.

Apple TV is Apple's streaming service and TV app. The subscription service, launched in 2019 as Apple TV+, was renamed Apple TV on October 13, 2025, so the name now covers the service, the app and the Apple TV 4K box.

Baidu Ads is the advertising arm of Baidu, China's dominant search engine holding over 75% market share, processing 5 billion queries every day with approximately 667 million monthly active users on its app alone.

CAKE is a digital marketing technology company that helps organizations measure the impact of their marketing efforts and maximize the value of their digital spend.

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement.

Dentsu X is a digital-first media agency that redefines the boundaries of media, creativity, and technology to craft integrated experiences that drive meaningful growth for clients.

DoorDash Ads is the in-app advertising platform built on top of DoorDash's marketplace, spanning restaurant, CPG, and grocery storefronts, and has evolved from a restaurant-centric ads tool into a full commerce media platform.