Companies

Lucid was an identity resolution and people-based marketing platform that helped brands connect customer data across devices and channels before being acquired by Adswerve in 2021.

Lucky Orange is a website optimization and analytics platform that helps businesses understand visitor behavior and improve conversion rates. It provides tools like heatmaps, session recordings, conversion funnels, and live chat to visualize user journeys and identify areas for improvement. The platform aims to make complex web analytics accessible, enabling users to easily pinpoint why visitors aren't converting.

Lumen Research is an attention measurement firm that uses eye-tracking technology and panel-based research to measure whether consumers actually see and engage with advertising. Their data is used by advertisers, agencies, and media owners to optimize creative and media placement strategies. Lumen is a pioneer in translating attention science into actionable advertising metrics.

Lumen5 is a cloud-based video creation platform founded in 2017 that leverages artificial intelligence to democratize video content production for businesses and content creators. The platform transforms text-based content such as blog posts, articles, and social media updates into engaging video content through automated processes, eliminating the need for extensive video editing expertise or expensive production resources. Lumen5's AI-powered technology analyzes text input, suggests relevan...

Lumenad was an advertising intelligence platform that unified cross-channel campaign data into a single workspace, helping media teams streamline reporting and optimization.

Lumoa is a customer intelligence platform that uses AI to analyze customer feedback and experience data, helping businesses improve customer satisfaction and retention.

Luna Labs is a mobile advertising technology company specializing in user acquisition and monetization solutions for mobile app developers and advertisers.

Lunio is an invalid traffic (IVT) detection and prevention platform that protects paid media budgets from ad fraud, bots, and non-human traffic across digital advertising channels.

Lusha is a B2B sales intelligence platform that provides contact and company data to help sales and marketing teams find and connect with prospects.

Japanese internet conglomerate formed October 1 2023 via merger of Z Holdings + LINE + Z Entertainment + Z Data. Parent of Yahoo Japan, LINE, and other Japanese internet properties. ~64% owned by A Holdings (50/50 SoftBank/Naver JV). Stub created to model Yahoo Japan parent — full enrichment deferred.

Lyft Media is the advertising division of Lyft, offering brands access to rideshare passengers through in-car tablets, app-based ads, and out-of-home vehicle wraps.

Lytho is a creative operations platform that helps marketing teams manage creative workflows, digital asset management, and brand compliance.

Lytics is a customer data platform that helps companies unify their customer data, build personalized experiences, and drive revenue growth.

London-headquartered publicly-traded global marketing and communications group, founded in 1995 by Maurice and Charles Saatchi after their departure from Saatchi & Saatchi. Distinct from Saatchi & Saatchi (Publicis-owned). Listed on the London Stock Exchange (LSE: SAA).

M3 Global Research is a healthcare market research company specializing in physician and patient panels for pharmaceutical and healthcare industry research.

Mabaya was an Israeli marketplace retail-media tech provider acquired by Criteo in May 2021. Specialized in sponsored-product placements on online marketplaces. Folded into Criteo Retail Media's marketplace solutions.

Machine Advertising is a programmatic advertising platform that leverages artificial intelligence to optimize ad campaigns across various digital channels. It provides brands and agencies with data-driven insights and automation tools to deliver highly targeted and efficient advertising solutions. The company aims to maximize return on investment through its advanced AI-powered platform.

Mobile gaming studio (Game of War, Mobile Strike, Final Fantasy XV). Acquired by AppLovin August 2020 for ~$500M. Divested to Tripledot June 30 2025.

Madgicx is an AI-powered advertising platform specifically designed for e-commerce brands advertising on Meta (Facebook/Instagram). The platform offers creative intelligence, audience targeting optimization, and automated campaign management for social media advertising.

Madhive is an enterprise-grade advanced television advertising technology platform that serves as critical infrastructure for the programmatic advertising revolution in connected TV (CTV) and over-the-top (OTT) streaming environments. The company provides comprehensive demand-side platform (DSP) and supply-side platform (SSP) capabilities that enable advertisers, agencies, broadcasters, and media companies to execute sophisticated, data-driven advertising campaigns across both traditional lin...

Shanghai-headquartered mobile advertising platform, in which BlueFocus took a 54.77% stake for $71.2M in 2015 alongside the Domob acquisition. Founder Joshua Maa retained the CEO role; the unit retained operational independence after a VIE-structure unwind. Operates as a core BlueFocus subsidiary serving Chinese mobile-media buying. Sources: Faegre Drinker + Campaign Asia.

Madison Logic is a leading B2B marketing and sales intelligence platform that specializes in account-based marketing (ABM) solutions and demand generation. The company provides enterprise-level tools that enable B2B marketers to identify, engage, and convert high-value accounts through data-driven insights and multi-channel activation. Their platform combines proprietary intent data, account identification, and programmatic advertising capabilities to help organizations optimize their marketi...

Equativ's flagship curation product, renamed January 2025 from Equativ Buyer Connect (EBC). AI-powered curation platform with 500K+ publisher access, multi-format curation deals via single deal ID, and GreenPMPs feature. Active, marketed as flagship in Equativ's 2025+ press. Sits in the curation category alongside Microsoft Curate (Xandr Monetize) and Magnite ClearLine — the 2025-2026 AdTech battleground.