People

Senior Analyst at Forrester covering the digital advertising ecosystem, with a focus on programmatic media, retail media networks, and privacy-driven signal loss — a go-to voice for advertisers and publishers navigating structural shifts in AdTech.

Ewa Madon drives research and insights at Outbrain, shaping industry understanding of native advertising effectiveness and content recommendation trends through data-driven thought leadership.

CTO of HUMAN Security, the industry's leading bot mitigation and ad fraud prevention platform, Eyal Pfeifel engineers the large-scale AI and ML systems protecting billions of digital interactions from sophisticated invalid traffic and cybercrime.

Filippo Arroni drives programmatic monetization and supply path optimization for publishers across Southern Europe at Index Exchange, bridging global SSP standards with Mediterranean market realities.

Co-CEO of Onetag; over 20 years in programmatic and data, previously CEO of Audiencerate and senior commercial roles at Adform, Widespace, and Lenovo.

Flora Kong is a senior media and advertising leader at Dentsu X, known for driving integrated media strategy and digital transformation across Asia-Pacific markets.

Award-winning commercial and music video director at Stink Films, renowned for crafting visually iconic campaigns for global brands that blur the line between advertising and cinematic art.

Executive Chairman of Simpli.fi, the programmatic platform he co-founded in 2010 and led as CEO until 2025; backed by Blackstone and GTCR.

Co-founder and CEO of Singular, the marketing analytics platform that unified attribution and cost aggregation to give marketers a complete ROI picture.

Serial AdTech entrepreneur and pioneer in probabilistic identity resolution; founded Crosswise (acquired by Oracle) and now leads Deep.BI, an AI-driven data intelligence platform for media and AdTech.

Academic economist and marketing professor at Boston University Questrom School of Business whose empirical research on digital ad effectiveness, incrementality, and privacy has made him a go-to scholar for the AdTech industry.

SVP of Product Management at Magnite

Gary Millerchip is CFO of Costco Wholesale, a retail finance executive whose oversight of Costco's growing advertising and membership monetization strategy places him at the intersection of retail media and AdTech.

Gavin Dunaway is a veteran AdTech editor and analyst best known for his editorial leadership at AdMonsters, where he shaped industry conversation around programmatic advertising, header bidding, and publisher monetization for over a decade.

AdTech operator with deep roots in programmatic and performance advertising, currently leading strategic and commercial direction at shoppable media platform Adimo.

Co-Founder of Bubbler Media and former iHeartMedia CMO, Gayle Troberman is a seasoned marketing and brand strategy leader known for building innovative, audience-first advertising experiences across major media platforms.

AdTech professional at Screenvision

George Ivie is the defining figure in advertising measurement standards, serving as CEO of the Media Rating Council (MRC) since 2011.

Legendary creative director and co-founder of Joan Creative, Gerry Graf is one of advertising's most celebrated minds, known for iconic campaigns that redefined brand storytelling.

Gil Beyda is a Managing Director at Genacast Ventures, where he focuses on early-stage investing.