Companies

Paramount Global was a major media and entertainment conglomerate that operated one of the largest streaming and broadcast advertising platforms in the world, home to CBS, MTV, Nickelodeon, and Paramount+; it became Paramount Skydance in 2025, now Skydance.

PayPal Ads is PayPal's retail media and advertising platform, enabling marketers to reach high-intent consumers using PayPal's first-party purchase and transaction data.

Google’s 2019–2025 program to replace third-party cookies with privacy-preserving APIs. Google retired most of its technologies, including Topics and Protected Audience, on October 17, 2025.

Privacy Sandbox API (formerly FLEDGE) for on-device remarketing auctions. Retired by Google on October 17, 2025.

Reonomy was a commercial real estate data and analytics platform that provided property intelligence and ownership information to CRE professionals before being acquired by Altus Group in 2021.

Sketchfab is a 3D model publishing and sharing platform that enables creators to upload, view, and distribute interactive 3D content directly in web browsers.

Spotify's live audio chat product (acquired Locker Room March 2021, rebranded to Greenroom June 2021). Renamed Spotify Live in 2022. Shut down April 30, 2023.

Cloud-native machine intelligence platform providing log management, monitoring, and security analytics for modern applications and infrastructure.

Israeli performance and mobile advertising company. It acquired RhythmOne in April 2019 and renamed itself Tremor International in June 2019; the company has traded as Nexxen since 2023.

Cable TV network under Warner Bros. Discovery, now part of Skydance. Mix of comedy, sports (MLB postseason, NCAA Men's Basketball), and reruns.

Tebra — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

A visual collaboration tool that organizes projects into boards, lists, and cards, enabling teams to manage tasks and workflows efficiently.

A global hotel search platform that aggregates and compares hotel prices from hundreds of booking sites to help travelers find the best deals.

Urban Outfitters, Inc. is a lifestyle retail corporation operating a portfolio of brands including Urban Outfitters, Anthropologie, Free People, FP Movement, and Nuuly, targeting young adults and women with apparel, accessories, and home goods.

Belarusian AI video-effects startup acquired by Pinterest 2024. Tech integrated into Pinterest video creation tools.

Wendy's is one of the world's largest quick-service restaurant chains, known for its fresh, never-frozen beef burgers and a bold, culturally savvy marketing presence.

Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded hotspots and personalization capabilities.

WPP's dedicated global client practice for Amazon, running Amazon's media planning and buying in EMEA and APAC across WPP's agencies.

Cloud-based video encoding service that provided API-driven video transcoding solutions for developers and media companies.

Mobile gaming studio. Divested to Tripledot June 30 2025.

Mobile gaming studio. Divested to Tripledot June 30 2025.

IAB Tech Lab’s set of protocols for AI agents that plan, buy and manage advertising.

American Broadcasting Company — broadcast TV network owned by Disney since acquisition of Capital Cities/ABC in 1996 for $19B. Includes ABC News, ABC Entertainment, owned-and-operated TV stations. Major broadcast ad inventory.

Activision Blizzard is an American video game holding company based in Santa Monica, California, whose operating units are Activision and Blizzard Entertainment. Microsoft completed its acquisition of the company on October 13, 2023, and it now sits within Microsoft's Xbox division. It bought King, the maker of Candy Crush, in 2016.