Companies
4,253 companies in the AdTech ecosystem
DoorDash Advertising
Commerce Media / Retail Media
DoorDash Advertising is a commerce media platform that helps brands engage customers, optimize campaigns, and drive sales, offering a unified suite that combines advertising, retailer intelligence, shopper behavior analytics, reporting, and catalog management tools under a single interface called Brand Center.
Impact.com
Partnership Management / Affiliate Marketing Technology
Impact.com is the leading partnership management platform, enabling brands to discover, manage, and optimize affiliate, influencer, and B2B partnerships at scale.
Lemon8
Social Commerce / Influencer Marketing
Lemon8 is a ByteDance-owned social media app that focuses on lifestyle content spanning beauty, fashion, travel, and wellness.
Meituan Ads
Retail Media / Local Commerce Advertising
Meituan's advertising platform offering merchants promotional and marketing solutions across China's leading e-commerce super-app for food delivery, hotel booking, and local services.
Paramount Plus Ads
Streaming Video Advertising / Connected TV (CTV)
Paramount Plus Ads is the advertising arm of Paramount's direct-to-consumer video-on-demand streaming platform, which carries movies, live sports, news, and original programming.
Pluto TV Ads
Connected TV (CTV) / Streaming Advertising
Pluto TV Ads is the advertising arm of Pluto TV, a Paramount Streaming-owned free ad-supported video platform founded in 2013 and acquired by Viacom (later Paramount Global, now Skydance) in 2019, whose entire revenue model depends on advertising rather than subscription fees.
Snowflake AI Data Cloud
Cloud Data Platform / Data Infrastructure
Snowflake AI Data Cloud is a cloud data platform that brings a governed AI control plane to customer data within their own accounts, enabling AI enrichment as part of the analytics workflow rather than a separate pipeline.
TikTok GMV Max
Social Commerce Advertising / Retail Media
TikTok GMV Max is TikTok Shop's flagship automated ad bidding system, designed to maximize revenue by accepting a target return from the advertiser and then autonomously handling all micro-level decisions about which content to promote, to whom, and at what cost.
JD.com Ads
Retail Media & E-Commerce Advertising
JD.com Ads is an AI-powered advertising platform that builds launch-ready ad campaigns for the JD.com marketplace, automatically generating fully formatted ads with high-converting visuals, copy, and calls-to-action optimized for JD.com's algorithms.
Vudu Ads
Connected TV / Streaming Advertising
Vudu Ads is the advertising platform of Vudu, a streaming video-on-demand service owned by Fandango, offering advertisers access to premium streaming content audiences.
WebMD Medscape
Healthcare Professional (HCP) Advertising & Medical Media
Leading healthcare professional network and medical information platform offering targeted advertising and marketing solutions to pharmaceutical and healthcare companies.
The Marketing Cloud
Marketing Technology / AdTech SaaS
Stagwell's SaaS division housing PRophet, QuestBrand, QuestDIY, ID Graph, and Agent Cloud (Oct 2025). Q4 2025 revenue $105M, +41% YoY.
Apple Inc.
Consumer Technology / AdTech
Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...
Media.Monks
RebrandedDigital Marketing & Creative Production Services
Media.Monks is a global digital transformation and marketing services company specializing in creative production, technology, and media services for brands.
Acquia
AcquiredDigital Experience Platform / Content Management
Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.
Upland Software
Marketing Technology / AdTech SaaS
Upland Software — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
S4 Capital
Digital Marketing Services
S4 Capital is a digital-only marketing services company founded to reimagine the advertising and marketing industry for the digital age. Unlike traditional marketing holding companies, S4 Capital operates as a purely digital enterprise, combining creative content production, programmatic advertising, and first-party data strategies into a unified service offering. The company positions itself as an agile, technology-enabled alternative that delivers faster execution, transparent pricing, and ...
M&C Saatchi
Creative & Marketing Services
London-headquartered publicly-traded global marketing and communications group, founded in 1995 by Maurice and Charles Saatchi after their departure from Saatchi & Saatchi. Distinct from Saatchi & Saatchi (Publicis-owned). Listed on the London Stock Exchange (LSE: SAA).
PayPal
Commerce Media / Retail Media / Digital Payments
PayPal is a leading digital payments platform that enables businesses and individuals to make and receive payments online, in-person, and on mobile devices.
Sky Media
Broadcast & Connected TV Advertising
Sky Media is the advertising sales arm of Sky in the UK, selling advertising on Sky's own channels and for partner broadcasters including Paramount and Warner Bros. Discovery, whose TNT Sports it represents.
Target Corporation
Retail Media / Programmatic Advertising
Target Corporation is an American big-box general-merchandise retailer (founded 1902; renamed Target Corporation 2000; NYSE: TGT). It owns Roundel, its in-house retail media network (2016, rebranded Roundel 2019), and Shipt, the same-day delivery subsidiary acquired 2017.
Twilio
Cloud Communications / Customer Engagement Platform
Cloud communications platform providing APIs for messaging, voice, video, and customer engagement across multiple channels.
Infillion
CTV & Attention-Based Advertising
Infillion (formerly Gimbal and TrueX) is a media and technology company specializing in attention-based advertising and connected TV solutions. The company offers interactive video ad formats and CTV advertising technology to maximize viewer engagement.
Amobee
RebrandedOmnichannel Advertising Technology / DSP
Amobee was a leading omnichannel advertising platform that rebranded to Tremor International's Nexxen in 2023, having previously served as Singtel's global digital marketing technology arm.