Companies

Kantar Advertising Intelligence was Kantar Group’s advertising-intelligence/competitive-ad-tracking division. In 2023 it was rebranded **Vivvix** (combining Kantar Ad Intel with Numerator data), and in November 2023 MediaRadar acquired Vivvix. The unit now operates as part of MediaRadar; "Kantar Advertising Intelligence" is a former name.

MSL is a global public relations and influence firm focused on building brand, corporate, and leadership influence to deliver measurable business impact.

Nexxen is a publicly traded, New York-based online advertising company focused on digital advertising across video, mobile, native, display, and connected TV.

Pacvue has also entered the AI agent space with a tool that helps marketers run and measure ads more effectively by analyzing campaign performance, generating SQL queries for Amazon Marketing Cloud via plain-language prompts, automatically adjusting campaigns to meet specific goals, and producing visual reports.

Podcorn is a self-service podcast sponsorship marketplace, founded in 2019 and acquired by Audacy (then Entercom) in 2021, built to connect independent podcasters of all sizes directly with brands for host-read sponsorships.

Reddit Ads is a dynamic advertising platform built on one of the internet's most engaged online communities, enabling brands to reach highly active users across a vast range of interest-based forums.

Salesforce Email Studio is a component of Salesforce Marketing Cloud designed to help marketers create, send, and manage email campaigns.

Threads is a Meta-owned microblogging social media service that launched in July 2023 as a direct competitor to X (formerly Twitter).

ViacomCBS, now operating as Paramount, was a leading global media and entertainment company formed through the merger of Viacom and CBS Corporation, which was later renamed Paramount in February 2022.

Wurl is a streaming TV company focused on making content more accessible and helping brands advertise more effectively on television screens.

Yandex.Direct is an advertising platform that enables businesses to place contextual and display ads across search results, partner network sites, Maps, Yandex services, and mobile applications.

72andSunny is a global creative advertising agency, founded in 2004, that specializes in brand transformations and culturally-led marketing campaigns combining entertainment and advertising.

Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program.

Advertising.com was a digital advertising company founded in 1998 by brothers Scott and John Ferber that was acquired by AOL in 2004 for $435 million.

Code and Theory is a digital-first creative agency, founded in 2001, that sits at the center of creativity and technology, solving both consumer and business problems while helping clients establish new capabilities.

Horizon Media is the largest independent media agency in the world, headquartered in New York with additional offices in Los Angeles and Toronto.

Ibotta is an American mobile technology company, headquartered in Denver, Colorado, that offers cash back rewards on purchases through its performance marketing platform and direct-to-consumer app.

JW Player was a leading video streaming and data insights platform that merged with Connatix to form JWP Connatix, the industry's most comprehensive independent video technology and monetization platform for broadcasters, publishers, and advertisers.

Marketing Cloud Next is Salesforce's newest marketing platform, announced in June 2025 and built natively on Data Cloud (rebranded as Data 360), representing a ground-up architectural rebuild rather than an incremental upgrade.

Naver is South Korea's largest web search engine and a global ICT brand with a portfolio that extends to video, digital comics, group social platforms, and co-founding the LINE messenger business.

Oracle Eloqua is a business-to-business (B2B) marketing automation platform that supports lead scoring and email marketing campaigns.

Pardot, now rebranded as Marketing Cloud Account Engagement, was a B2B marketing automation platform and a go-to choice for Salesforce customers.

PHD is a global media agency, founded in London in 1990, that helps brands grow faster than their competitors through strategic and creative media planning.

Rakuten Marketing, now operating as Rakuten Advertising, was an affiliate marketing service provider.