Companies

Google Tag Manager is a free tag management system that bridges the gap between web marketing and web analytics.

J. Walter Thompson, which ultimately became part of VML following a series of mergers, was an advertising holding company incorporated in 1896 that grew into one of the most influential agencies in the world before being merged with Wunderman to form Wunderman Thompson in 2018, and then combined with VMLY&R to create VML in 2023.

Adobe Experience Platform is a centralized suite of analytics and customer experience management solutions designed to enable real-time personalization and user interaction across digital environments.

Media.net is a contextual advertising network and one of the top five largest pure-play ad technology companies worldwide.

Threads Ads is a social advertising placement within Meta's Threads platform, now available globally to all eligible Meta advertisers following a completed worldwide rollout that introduced formats including carousel ads and Advantage+ catalog ads.

Adobe Experience Cloud is Adobe's unified suite of digital marketing tools, bringing together capabilities that span analytics, advertising, social, media optimization, targeting, content management, and journey orchestration into a single platform.

Adobe Sensei is an artificial intelligence and machine learning framework that enhances user experiences, automates tasks, and delivers intelligent insights across Adobe's creative and marketing product suite.

Fyber is a mobile advertising technology company that specializes in ad monetization solutions for app publishers, now operating as part of Digital Turbine's independent Mobile Growth Platform.

Google Display & Video 360 is Google's demand-side platform (DSP) for the programmatic purchase of display, video, mobile, and TV ads, giving advertisers extensive reach and precise targeting capabilities.

Google Optimize was a free web experimentation platform that helped marketers test different versions of page features and layouts in order to maximize conversion rates, but it ceased operation on September 30, 2023.

Nielsen Digital Ad Ratings (DAR) is a measurement service that provides transparent tracking of audience reach across desktop and mobile devices for digital advertising campaigns.

Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Oracle Cloud CX and, by 2021, combined with Oracle Data Cloud to become Oracle Advertising and Customer Experience (CX).

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads primarily for gaming clients.

Salesforce CDP, now known as Salesforce Data Cloud, was a customer data platform that went through several renamings — from Customer 360 Audiences to Salesforce CDP to Marketing Cloud Customer Data Platform — before arriving at its current identity.

Search Ads 360 is a cross-engine search advertising management platform that enables advertisers to create, manage, and improve campaigns across multiple search engines and channels from a single interface.

Tencent Advertising is Tencent's unified ad tech platform, offering advertisers and brands access to social, search, feed, and video ad inventory across a suite of major consumer apps — including WeChat, QQ, Tencent Video, and Tencent News — primarily within mainland China's digital marketing market.

Zeotap is an enterprise software company whose core product is a Customer Data Platform built to consolidate customer data from disparate systems into unified profiles that can then be segmented and pushed out to marketing and advertising channels.

Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform that unifies customer profiles in real time for activation across Adobe's marketing ecosystem and external destinations.

Apple Ads is Apple's native advertising platform for the App Store, rebranded from Apple Search Ads as of April 14, 2025, reflecting its evolution from a single-placement search tool into a multifaceted marketing ecosystem.

Broadsign is a rapidly expanding software company specializing in managing and optimizing out-of-home (OOH) advertising through an advanced platform that enhances media operations and programmatic advertising efficiency.

Meta AI is a technology company focused on connecting people through social platforms and immersive experiences, having expanded beyond traditional screens into mixed reality and artificial intelligence to advance social technology.

Meta Audience Network is a large-scale digital advertising platform designed to help brands connect with targeted audiences across Meta's own apps and services as well as a broad ecosystem of third-party partner websites and mobile apps.

Tapjoy is a mobile ad network specializing in rewarded advertising solutions that offers monetization, distribution, and publishing services for social games, mobile applications, virtual worlds, and multiplayer online games.

Yieldmo is a leading ad tech platform that offers advanced AI-driven ad formats and delivers superior campaign results by leveraging unique data.