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Companies

4,253 companies in the AdTech ecosystem

D

Drawbridge

Acquired

Cross-Device Identity Resolution

Cross-device identity resolution platform that pioneered probabilistic matching technology to connect users across mobile, desktop, and tablet devices for advertising.

Attribution & AnalyticsIdentity ResolutionSan Mateo, California
Embee Mobile

Embee Mobile

Acquired

Mobile Data & Audience Intelligence

Mobile advertising platform that monetized Android apps through user engagement with ads and offers, acquired by Verve Group in 2021.

Marketing AnalyticsMobile MarketingNew York, New York
Ensighten

Ensighten

Acquired

Tag Management & Web Security / MarTech Governance

Ensighten is a web security and tag management platform that helps enterprises protect customer data, ensure privacy compliance, and manage marketing technologies across digital properties.

Privacy & Consent ManagementPrivacy TechnologySan Jose, California
Iponweb

Iponweb

Acquired

AdTech Infrastructure / DSP & SSP Tech

Iponweb was a Russian/Cyprus-headquartered AdTech infrastructure provider acquired by Criteo in August 2022 for $250M (originally announced $380M Dec 2021, revised post-Russia divestiture). Built the underlying tech for Criteo Commerce Grid (SSP) + Commerce Max (DSP). Owns BidSwitch ad exchange. Continues operating as Criteo's tech infrastructure backbone.

Demand Side Platform (DSP)Supply Side Platform (SSP)
Kapost

Kapost

Acquired

Content Marketing Technology

Kapost was a B2B content operations platform that helped marketing teams manage the entire content lifecycle, from strategy and creation to distribution and analysis.

Creative Management PlatformMarketing PlatformBoulder, Colorado
Kenshoo

Kenshoo

Rebranded

Paid Media Optimization & Campaign Management

Kenshoo (now Skai) is a leading AI-powered advertising platform enabling marketers to plan, execute, and optimize campaigns across search, social, and e-commerce channels.

Attribution & AnalyticsPPC ManagementTel Aviv, Tel Aviv District
Lithium

Lithium

Rebranded

Social Media Management & Community Platforms

Lithium was a social customer experience management platform that was acquired by Spredfast in 2016, with the combined entity later rebranding as Khoros in 2019.

Social Media ManagementMarketing PlatformSan Francisco, California
Maxymiser

Maxymiser

Marketing Technology / Optimization & Personalization

A testing and personalization platform, now part of Oracle Marketing Cloud, that enables marketers to optimize digital experiences through A/B testing and behavioral targeting.

Marketing AnalyticsMarketing TechnologyRedwood City, California
M

McKinney

Acquired

Creative Advertising Agency

US creative agency based in Durham, NC, acquired by Cheil Worldwide in 2012 for an estimated $50M after a period of management-led independence. Operates as Cheil's US flagship; expanded materially in 2023 via the acquisition of influencer-marketing agency August United. Best known for brand-building work for clients including Samsung, Sherwin-Williams, and Travelers. Sources: Adweek + WRAL TechWire + PRNewswire.

N

NBCU Audience Insights Hub

Data Clean Room / Audience Intelligence

NBCUniversal introduced the NBCU Audience Insights Hub, a data clean room for advertisers built on Snowflake, in 2021.

Attribution & AnalyticsPrivacy Technology
O

Olapic

Acquired

User-Generated Content / Visual Commerce / MarTech

Visual commerce platform that enabled brands to collect, curate, and display user-generated content (UGC) for marketing and e-commerce purposes.

Influencer MarketingE-commerce MarketingNew York, New York
OpenWeb

OpenWeb

Publisher Monetization & Audience Engagement

Audience-engagement and conversation platform with an advertising business.

Contextual AdvertisingCustomer Data PlatformNew York, New York
PMG

PMG

Marketing Services & Technology

PMG is a global independent marketing services and technology company that combines media expertise, proprietary technology, and business consulting to drive digital transformation for brands.

Attribution & AnalyticsMarketing AgencyDallas
Quad

Quad

Integrated Marketing Services / Print & Digital Media

Marketing-experience and marketing-services company (formerly Quad/Graphics).

Commerce TechnologyMarketing TechnologySussex, Wisconsin
Rithum

Rithum

Commerce Technology / Retail Media

Rithum is a global commerce technology platform formed in December 2023 from the unification of CommerceHub, ChannelAdvisor, Dsco, and Cadeera following a series of acquisitions consolidating ecommerce operations infrastructure. The platform processes $50B+ in annual GMV and manages $500M+ in digital marketing and retail media ad spend across the world's largest brands and retailers.

Commerce TechnologyResearch Triangle Park, North Carolina
S

SafeDK

Acquired

Mobile AdTech / SDK Management / Brand Safety

Israeli SDK-management + brand-safety platform acquired by AppLovin July 9 2019 to bolster MAX brand safety. Now integrated.

Ad Fraud PreventionTel Aviv
Salesforce Commerce Cloud

Salesforce Commerce Cloud

E-commerce Platform

Enterprise e-commerce platform providing cloud-based digital commerce solutions for B2C and B2B retailers as part of Salesforce's Customer 360 suite.

Commerce TechnologyE-commerce MarketingSan Francisco, California
Samooha

Samooha

Data Clean Room / Data Collaboration

Samooha is a data clean room platform built on Snowflake that enables secure data collaboration and privacy-safe analytics for enterprises.

Attribution & AnalyticsPrivacy TechnologyBellevue, Washington
S

SiriusXM Media

Audio Advertising & Podcast Monetization

SiriusXM Media is Sirius XM Holdings' combined advertising sales organization, selling audio and podcast ads across SiriusXM, Pandora and third-party platforms such as SoundCloud. It was formed on May 10, 2021 as SXM Media by merging the SiriusXM, Pandora and Stitcher ad sales teams, and later renamed SiriusXM Media.

Audio AdvertisingMarketing AnalyticsNew York, New York
Sky Media Germany

Sky Media Germany

Media & Broadcasting / Advertising Sales

Sky Media Germany is the advertising sales arm of Sky Deutschland, which RTL Group acquired from Comcast's Sky in June 2026.

Connected TV PlatformRetail Media Platform
Splicky

Splicky

Acquired

Mobile Programmatic Advertising / Demand-Side Platform

Splicky was a real-time bidding (RTB) demand-side platform (DSP) specializing in mobile advertising, enabling advertisers to programmatically buy mobile ad inventory across global exchanges.

Mobile Ad PlatformDemand Side Platform (DSP)Hamburg
SurveyMonkey

SurveyMonkey

Survey & Feedback / Market Research Technology

SurveyMonkey is a leading online survey and feedback platform that enables organizations to collect, analyze, and act on customer and employee insights.

Data & AnalyticsSan Mateo, California
TagMan

TagMan

Acquired

Tag Management

TagMan was a tag management system provider that helped enterprises manage marketing tags and pixels across digital properties before being acquired by Ensighten in 2016.

Data Management PlatformMarketing TechnologyLondon, England
Tubular Labs

Tubular Labs

Acquired

Social Video Analytics & Audience Intelligence

Tubular Labs is a leading social video intelligence platform that provides audience measurement, content analytics, and competitive insights across YouTube, Facebook, Instagram, and other major video platforms — now operating as part of Chartbeat.

Data & AnalyticsVideo Advertising PlatformSan Mateo, California