Companies

Landor & Fitch was a WPP brand consultancy formed by combining Landor and Fitch. It was renamed Landor on 21 November 2023.

Mediahub was a media agency network that came to Omnicom with the Interpublic acquisition in November 2025. In August 2026 Omnicom Media combined it with Hearts & Science to form Hearts United; Mediahub Australia continues to operate as a separate agency.

Microsoft's cloud-based suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications that includes marketing automation and customer insights capabilities.

MNTN is a digital marketing and advertising technology company that provides various software and services to help businesses drive growth and reach their target audience.

Neptune Retail Solutions is a Charlesbank Capital Partners-backed retail media and promotions company. It acquired Quotient Technology on September 5, 2023, and operates Quotient's brands, including Coupons.com and Retailer iQ.

Perion Network is a global advertising technology company offering solutions across search advertising, social media, CTV, and display through its suite of products including CTRL Media, Undertone, and CodeFuel. The company specializes in high-impact advertising formats and performance-driven campaigns for brands and agencies. Perion is publicly traded and serves thousands of advertisers worldwide.

Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consumer behavior.

Plus Company is a Montréal-headquartered marketing services holding company majority-owned by Caisse de dépôt et placement du Québec (CDPQ) and CVC Capital Partners since May 2021. The group was assembled from BlueFocus Group's divested Western agency portfolio — We Are Social, Vision7 International (which owns Cossette), Citizen Relations, Camp+King, and The Marketing Store — and operates as a creator-led, network-style alternative to the traditional Big-7 holdcos. BlueFocus retains a ~35% minority stake from the original transaction. Distinct from peer regional networks because the parent vehicle is financial (PE-backed roll-up) rather than a single legacy creative brand. Sources: Plus Company press + CVC Capital + CDPQ + Ad Age + Adweek.

Samba TV provides automatic content recognition (ACR) technology and TV viewership data to enable cross-screen advertising and audience measurement.

SparkPost is a leading cloud email delivery service and API platform, now part of MessageBird, that helps businesses send transactional and marketing emails at scale with high deliverability.

Sydney-based creative agency, Australia's most-awarded indie at acquisition (2017). Brand retired in 2022 Song rebrand. Sources: The Drum acquisitions list + Campaign Asia rebrand coverage.

TV attribution and measurement platform that tracks and measures the performance of television advertising campaigns across linear and digital channels.

Social media marketing platform acquired by Oracle in May 2012 for $300M. Provided publishing, monitoring, and analytics for brand social channels. Integrated into Oracle Marketing Cloud / Oracle Social Cloud. Brand retired as Oracle consolidated social marketing under broader CX Cloud branding.

Enterprise work management platform that helps organizations manage projects, workflows, and collaboration at scale, now part of Adobe's Experience Cloud.

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.

Omnicom's data, technology, analytics & AI division; founded 2010. Internal capability (not marketer-facing brand) powering Omni — the cross-agency data platform.

Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, and web — acquired by Airship in 2019.

Assembly Industries was an Advent International-backed e-commerce software platform that consolidated Helium 10, Refersion, and Pacvue under one roof before rebranding entirely as Pacvue in 2023.

Bird (formerly MessageBird) is an Amsterdam-based omnichannel communications platform, providing SMS, voice, video, email, and chat APIs to businesses globally. The company rebranded from MessageBird to Bird in 2023. Bird operates a global infrastructure for customer-engagement messaging and has acquired several adjacent companies including Hull (CDP) and 24sessions (video).

Brainshark is a sales readiness and enablement platform that helps organizations onboard, train, and coach sales teams through video-based content and AI-powered coaching tools.

CBS Sports is a leading sports media division of Skydance, offering live sports broadcasting, digital streaming, and advertising solutions across multiple platforms.

Chartbeat is a content analytics company that provides real-time data and tools for publishers to understand audience engagement. It helps editorial and business teams optimize content, improve reader attention, and maximize advertising revenue across various digital platforms.

Coveo — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Offline consumer purchase data platform acquired by Oracle in December 2014 for $1.2B. Datalogix was a leader in linking digital advertising to offline retail purchases. Became the foundation of Oracle Data Cloud (audience data). Brand retired post-acquisition; all functionality discontinued when Oracle exited advertising in 2024.