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537 acquired AdTech companies

AdTech companies that were acquired — most still operate inside their acquirer.

Playable Factory

Acquired by Tamatem · 2026

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads prim…

tvScientific
tvScientificAcquired

Acquired by Pinterest Inc. · 2026

tvScientific is a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and meas…

Warner Bros. Discovery

Acquired by Paramount Skydance · 2026

Warner Bros.

AOL
AOLAcquired

Acquired by Bending Spoons · 2026

AOL is a web portal and former online service provider based in New York City, currently owned by Bending Spoons.

xAI
xAIAcquired

Acquired by SpaceX · 2026

AI company founded by Elon Musk in 2023 and maker of the Grok models.

1
160over90Acquired

Acquired by Publicis Groupe · 2026

Cultural-marketing agency acquired by Publicis Groupe April 2026 (closing).

J

Acquired by Impact XM · 2026

Jack Morton Worldwide is a global brand experience agency specializing in experiential marketing, live events, and immersive brand activatio…

Q
QualifiedAcquired

Acquired by Salesforce · 2026

Qualified is a conversational sales and marketing platform that uses AI-powered chatbots and live chat to identify and engage website visito…

Vibe.co
Vibe.coAcquired

Acquired by Walmart Inc. · 2026

Vibe.co is a self-serve connected-TV (CTV) advertising platform — "the Google Ads of streaming" — that lets SMB and mid-market advertisers l…

Vox Media
Vox MediaAcquired

Acquired by Penske Media Corporation · 2026

Vox Media is a leading digital media and technology company operating iconic editorial brands while offering sophisticated advertising solut…

A
AdgeAIAcquired

Acquired by Publicis Groupe · 2026

Creative-analytics AI startup, part of Publicis Groupe creative-tech stack.

R

Acquired by MiQ · 2026

Rocket Lab was a mobile app growth and user acquisition platform that helped developers and marketers scale their apps through data-driven a…

Depop
DepopAcquired

Acquired by eBay · 2026

A social shopping app combining marketplace functionality with social media features, focused on fashion resale and secondhand clothing amon…

S
Simon AIAcquired

Acquired by Monetate · 2026

Simon AI (formerly Simon Data) is a New York marketing technology company offering a Snowflake-native customer data platform with AI agents …

X
XAcquired

Acquired by xAI · 2025

X is a social media platform that allows businesses to promote their products and services to over 611 million active monthly users through …

BBDO
BBDOAcquired

Acquired by Omnicom Advertising Group · 2025

BBDO is a worldwide advertising agency network headquartered in New York City that works with major brands to develop iconic campaigns desig…

Cheetah Digital

Acquired by Zeta Global · 2025

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer that unifies data collection, messaging, lo…

D
DeutschAcquired

Acquired by Omnicom Advertising Group · 2025

Deutsch is a Los Angeles-based creative agency that rebranded from Deutsch LA in September 2024.

IAS (Integral Ad Science)

Acquired by Novacap · 2025

IAS (Integral Ad Science) is a global media measurement and optimization company that delivers actionable data to major advertisers, publish…

InfoSum
InfoSumAcquired

Acquired by WPP plc · 2025

InfoSum is the world's leading data collaboration platform, enabling privacy-safe and scalable solutions for brands, agencies, advertisers, …

Innovid
InnovidAcquired

Acquired by Mediaocean · 2025

Innovid is a leading independent omnichannel ad tech platform that empowers marketers to create, deliver, measure, and optimize ad-supported…

Interpublic Group

Acquired by Omnicom Group · 2025

Interpublic Group (IPG) was an American advertising and marketing services company headquartered in New York City, which was acquired by and…

McCann
McCannAcquired

Acquired by Omnicom Advertising Group · 2025

McCann is an American global advertising agency network with offices in over 120 countries, bringing together capabilities across brand iden…

R/GA
R/GAAcquired

Acquired by Truelink Capital · 2025

R/GA is a New York City-based advertising and creative technology company with teams operating across ten countries, which became an indepen…

Vistar Media
Vistar MediaAcquired

Acquired by T-Mobile US · 2025

Vistar Media is a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, offering technology des…

Act-On
Act-OnAcquired

Acquired by Banzai International · 2025

Act-On is a marketing automation platform designed for mid-market businesses, offering tools for email marketing, lead nurturing, and campai…

Captiv8
Captiv8Acquired

Acquired by Publicis Groupe · 2025

Captiv8 is a leading influencer marketing platform that connects brands with top creators and provides comprehensive tools for campaign mana…

Crownpeak
CrownpeakAcquired

Acquired by Rezolve Ai · 2025

Digital Experience Platform (DXP) provider specializing in content management, digital quality management, and privacy compliance solutions …

F
FoxtelAcquired

Acquired by DAZN · 2025

Foxtel is Australia's leading subscription television and streaming provider, offering premium content across sport, entertainment, and news…

Khoros
KhorosAcquired

Acquired by IgniteTech · 2025

Khoros is a digital customer engagement platform that combines social media management, online community, and messaging capabilities for ent…

L
Lion StudiosAcquired

Acquired by Tripledot Studios · 2025

Lion Studios is a mobile game publishing operation acquired by Tripledot Studios in July 2025 as part of Tripledot's $800M purchase of AppLo…

mParticle
mParticleAcquired

Acquired by Rokt · 2025

mParticle is a leading customer data platform (CDP) that helps enterprises collect, unify, and orchestrate first-party data across channels …

Rockerbox
RockerboxAcquired

Acquired by DoubleVerify · 2025

Marketing measurement and attribution platform that helps brands understand the impact of their marketing investments across channels.

Spaceback
SpacebackAcquired

Acquired by Rembrand · 2025

Spaceback is a digital out-of-home (DOOH) advertising platform that enables programmatic buying of outdoor advertising inventory across mult…

Splicky
SplickyAcquired

Acquired by Adform · 2025

Splicky was a real-time bidding (RTB) demand-side platform (DSP) specializing in mobile advertising, enabling advertisers to programmaticall…

Sports-marketing agency acquired by Publicis Groupe 2025.

B
BladeBridgeAcquired

Acquired by Databricks · 2025

AI-powered data migration platform (especially for Snowflake/Teradata to Databricks).

B

Acquired by Publicis Groupe · 2025

Brazilian influencer-marketing agency acquired by Publicis Groupe to expand Latin America capabilities.

Crosspixel
CrosspixelAcquired

Acquired by Knower Tech · 2025

Crosspixel was a data-driven audience targeting and programmatic advertising platform that provided third-party data segments and custom aud…

D
DonAcquired

Acquired by Havas · 2025

Don was an AI-powered advertising platform that used conversational AI and natural language processing to help brands create and optimize di…

F
Frndly TVAcquired

Acquired by Roku · 2025

Acquired by Roku in 2025 for $185 million, Frndly TV is a budget-friendly live TV streaming service offering family-oriented content includi…

M

Acquired by Databricks · 2025

Postgres + analytics extension.

Moosend
MoosendAcquired

Acquired by Constant Contact · 2025

Moosend is an email marketing and marketing automation platform acquired by Sitecore in 2021, offering intuitive campaign tools, automation …

P
PromotedAcquired

Acquired · 2025

Promoted was a B2B technology company that built white-label advertising infrastructure for online marketplaces and e-commerce platforms, ha…

Relay42
Relay42Acquired

Acquired by Supermetrics · 2025

Relay42 was a customer data platform (CDP) and journey orchestration provider that enabled marketers to unify customer data and deliver pers…

Sailthru
SailthruAcquired

Acquired by Zeta Global · 2025

Sailthru is a cross-channel personalization platform specializing in email, web, and mobile engagement for media and retail brands, now oper…

s
streamr.aiAcquired

Acquired by Magnite · 2025

Streamr.ai was an AI-powered streaming analytics and audience intelligence platform designed to help media companies and advertisers optimiz…

Z
Zeotap DataAcquired

Acquired by Roq.ad · 2025

Zeotap Data is the third-party audience-data arm divested from Zeotap to Roqad on Sept 2 2025 (undisclosed terms).

A
AdditionAcquired

Acquired by R/GA · 2025

AI system design studio acquired by R/GA July 2025 — R/GA's first acquisition since carving out of IPG to Truelink Capital.

A

Acquired by Tripledot Studios · 2025

Athena Studio was an AI-powered creative optimization platform that helped advertisers automate and scale personalized ad creative productio…

C
CA SportsAcquired

Acquired by Havas · 2025

CA Sports was a sports-focused advertising and media company that provided targeted advertising solutions for sports content and audiences b…

AdLand
AdLandAcquired

Acquired by Marketecture Media · 2025

Advertising archive founded in 1996 by Åsk Wäppling, with 80,000+ ads including a large Super Bowl commercial collection; acquired and relau…

AI Marketers Guild

Acquired by Marketecture Media · 2025

Community and webinar series for marketers working with AI, founded by David Berkowitz; acquired by Marketecture Media in May 2025.

C

Acquired by Tripledot Studios · 2025

Clipwire Games was a Canadian mobile game developer known for casual titles that integrated advertising and monetization solutions, later ac…

L
LeyiAcquired

Acquired by Tripledot Studios · 2025

Mobile gaming studio.

M
Magic TavernAcquired

Acquired by Tripledot Studios · 2025

Mobile gaming studio.

P

Acquired by Skydance · 2025

Paramount Global was a major media and entertainment conglomerate that operated one of the largest streaming and broadcast advertising platf…

Select Star
Select StarAcquired

Acquired by Snowflake · 2025

Select Star is an automated data discovery and intelligence platform that helps organizations understand their data lineage, usage, and rela…

Serial Marketers

Acquired by Marketecture Media · 2025

Slack community of 5,000+ marketers founded by David Berkowitz in 2018; acquired by Marketecture Media in May 2025.

Z

Acquired by Tripledot Studios · 2025

Mobile gaming studio.