537 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Acquired · successor unknown
Takumi was an influencer marketing platform connecting brands with Instagram creators, acquired by Samy Alliance in 2022 to expand its globa…
Unmetric was a social media intelligence platform that benchmarked brand performance across social channels, acquired by Cision in 2019.
Acquired by Chocolate Platform
Vdopia was a mobile-first programmatic advertising platform specializing in video and rich media ads, later rebranded as Chocolate Platform …
Vertebrae is an enterprise augmented reality (AR) technology company that specializes in delivering immersive 3D and AR solutions for e-comm…
Virool was a video advertising distribution platform that enabled brands and agencies to distribute viral video content across a vast networ…
Aptrinsic is a product experience platform that helps software companies drive user engagement, product adoption, and business outcomes thro…
AspireIQ was an influencer marketing platform that connected brands with content creators for authentic marketing campaigns before being acq…
Acquired by Cheil Worldwide
UK creative agency founded 2005, in which Cheil Worldwide acquired a 49% stake in 2010 and later moved to majority control.
Begun is a Russian contextual (pay-per-click) advertising network founded in 2002.
Acquired by Kibo Commerce
Certona was a personalization and product recommendation engine provider for e-commerce and digital marketing, acquired by Kibo Commerce in …
Datavolo was a data integration and pipeline platform purpose-built for unstructured and AI-ready data workflows, acquired by Snowflake in 2…
Delighted is a customer experience (CX) platform that makes it easy to collect and act on NPS, CSAT, CES, and other feedback surveys — now p…
Acquired by Mediafly
ExecVision is a conversation intelligence platform that analyzes sales and customer service calls to improve team performance and coaching e…
Acquired by Demandbase
Folloze is a B2B buyer experience platform that enables revenue teams to create personalized, account-based content destinations without cod…
Hull.io was a customer data platform (CDP) that unified user data across tools and teams — acquired by MessageBird (now Bird) in March 2021 …
Acquired by Scuba Analytics
Interana was a behavioral analytics platform that enabled fast, interactive analysis of large-scale event data before being acquired by Scub…
Martin (ConsultMates, Inc.) was a buyer-side media measurement and reporting platform that gave advertisers and agencies workflow, analytics…
Acquired · successor unknown
MightySignal was a mobile app intelligence platform that provided SDK detection and app store analytics before being acquired by Airnow in J…
Acquired by Kibo Commerce
Monetate is a leading personalization and experimentation platform that helps enterprise retailers and brands deliver individualized custome…
Acquired by Kibo Commerce
Mozu was a cloud-based e-commerce platform provider that offered omnichannel commerce solutions before being acquired by Volusion in 2019.
Acquired by Netcore Cloud
Pepipost was a cloud-based email delivery service that provided transactional and marketing email infrastructure for businesses, later acqui…
Acquired · successor unknown
Pipedrive is a sales-focused CRM platform designed to help small and medium-sized businesses manage their sales pipelines and close deals mo…
Acquired · successor unknown
Social media management and analytics platform that was acquired by Demandforce (Intuit) in 2015, subsequently discontinued as a standalone …
Acquired by Cheil Worldwide
New York digital and innovation agency acquired by Cheil in stages (2009-2014, ultimately 100%).
Throtle is an enterprise-grade identity resolution and data onboarding platform that serves as critical infrastructure for modern data-drive…
Acquired by Netcore Cloud
Unbxd is an AI-powered product discovery and site search platform for e-commerce retailers, now operating as part of Netcore Cloud.
Acquired · successor unknown
UserVoice was a customer feedback and product management platform that helped companies collect, prioritize, and act on user suggestions and…
Acquired · successor unknown
Hashoff was an AI-powered influencer marketing platform that connected brands with social media creators across major platforms like Instagr…
Acquired by MNTN
QuickFrame is a video creation platform that connects brands with vetted creators to produce high-quality video content at scale for adverti…
Acquired by Syndigo
1WorldSync is a global product content syndication network that enables brands and retailers to share and synchronize product information ac…
Acquired by Marketecture Media
Explainer newsletter on how ad tech works, created by Trey Titone; acquired by Marketecture Media in 2024.
Acquired · successor unknown
Augment is an AI-powered coding assistant that helps developers write, understand, and improve code faster through contextual code suggestio…
Acquired by Notion
Cloud-based integration platform that connects business applications and automates workflows without coding, enabling data synchronization a…
Acquired by Microsoft Bot Framework
Botkit Studio was a visual bot-building platform and hosted service built around the open-source Botkit framework, enabling developers and b…
Acquired · successor unknown
Cloudera is an enterprise data platform company offering hybrid cloud analytics and AI solutions, formed from the merger of Cloudera and Hor…
Acquired · successor unknown
Conga is a leading revenue lifecycle management platform that helps enterprises automate and optimize their document, contract, and revenue …
Acquired by Sensor Tower
data.ai (formerly App Annie) is the world's leading mobile data and analytics platform, providing app market intelligence, performance bench…
Acquired by Wix
DeviantArt is a large online community and social network for artists and art enthusiasts, featuring user-generated content, digital art mar…
Acquired by Freshworks
Freshdesk is a cloud-based customer support platform by Freshworks that helps businesses manage customer conversations across email, phone, …
Acquired by Omnicom Group
IPG Health is the world's largest healthcare marketing network, combining data-driven creativity with deep medical expertise to serve pharma…
Kabbage — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired by Nielsen
Nielsen Marketing Cloud was Nielsen's data-driven marketing platform offering audience segmentation, data management, and analytics solution…
OpenTV made interactive-TV middleware and advanced (addressable) TV advertising software.
Patrón is a ultra-premium tequila brand known for its distinctive hand-blown glass bottles and high-end positioning, making it one of the wo…
Acquired by Publicis Sapient
Latin American digital-engineering firm acquired by Publicis Sapient March 2023.
Acquired · successor unknown
Proofpoint is a leading enterprise cybersecurity company specializing in email security, threat protection, and compliance solutions, now op…
Acquired · successor unknown
RealPage is a leading provider of software and data analytics for the real estate industry, offering property management, revenue management…
Acquired · successor unknown
RIB Software — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired · successor unknown
ScribbleLive — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired · successor unknown
Cloud-native machine intelligence platform providing log management, monitoring, and security analytics for modern applications and infrastr…
Acquired by Time Warner
Time Inc.
Acquired by Publicis Sapient
Romanian software-engineering company acquired by Publicis Sapient March 2022.
Acquired by Precisely
Trillium Software was a leading enterprise data quality and master data management (MDM) solution provider, acquired by Syncsort (now Precis…
Acquired by BigBear.ai
Computer vision and facial recognition platform providing identity verification and visual intelligence solutions for security, access contr…
VMware — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Acquired by SurveyMonkey
Wufoo is an online form builder that enables users to create custom forms, surveys, and payment collection tools without coding.