171 rebranded AdTech companies
AdTech companies that changed their name or identity.
Became Wunderman Thompson · 2018
Global digital marketing and customer experience agency that merged with Thompson to form Wunderman Thompson, now part of VML.
Became Amazon DSP · 2018
Amazon Advertising Platform (AAP) was Amazon's programmatic demand-side platform, launched in fall 2012 for automated real-time bidding on d…
Became Adobe Experience Cloud · 2017
Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Ad…
Became Google Analytics · 2017
Google's free mobile and web analytics platform built into Firebase, offering unlimited event tracking and deep integration with Google Ads …
Became Telaria · 2017
Tremor Video was a New York video advertising technology company (founded 2005, NYSE IPO 2013) that sold its demand-side business in 2015, r…
Became Salesforce Commerce Cloud · 2016
Cloud-based eCommerce platform acquired by Salesforce in July 2016 for $2.8B and rebranded as Salesforce Commerce Cloud.
Became Criteo Retail Media · 2016
HookLogic was an early commerce-media platform acquired by Criteo in November 2016 for $250M.
Became Salesforce DMP · 2016
Krux was a leading data management platform (DMP) that helped publishers, marketers, and agencies collect, unify, and activate audience data…
Became Disney Streaming Services · 2015
MLB Advanced Media spin-off founded 2015, focused on OTT video streaming technology.
Became Index Exchange · 2015
Toronto-based ad-network founded 2001.
Became Quotient Technology · 2015
Coupons.com was a leading digital coupon and promotional platform that connected consumers with brands through printable and digital coupons…
Became Conversant · 2014
ValueClick was a leading performance-based digital advertising network that connected advertisers with publishers through cost-per-click and…
Became Oracle Marketing Cloud · 2013
Content marketing platform acquired by Oracle in October 2013.
Became Salesforce Marketing Cloud · 2013
ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputa…
Became Mediaocean · 2012
MediaBank was a leading media management and financial software provider for advertisers and agencies that merged with Donovan Data Systems …
Became Oracle Marketing Cloud · 2012
Social media marketing platform acquired by Oracle in May 2012 for $300M.
Became Mediaocean · 2012
Founding predecessor of Mediaocean (DDS, founded 1967).
Became Razorfish · 2008
Avenue A was a pioneering digital advertising agency and ad management platform that became one of the largest interactive agencies in the e…
Became Meta Ads
Facebook Ads, now known as Meta Ads, was a paid social advertising platform that allowed businesses to reach their audiences through social …
Became Meta Audience Network
Facebook Audience Network, now operating as Meta Audience Network, was a third-party ad network launched in 2014 as an in-app advertising ne…
Became Oracle CX Cloud
Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Orac…
Became Salesforce Data 360
Salesforce CDP, now known as Salesforce Data Cloud, was a customer data platform that went through several renamings — from Customer 360 Aud…
Became Microsoft Advertising
Xandr, now operating as Microsoft Advertising, was the advertising and analytics subsidiary of Microsoft that ran an online platform for buy…
Outbrain was a New York-based ad tech company, founded in 2006, best known for content-recommendation (native) ads on publisher sites.
Became Yahoo DSP
Verizon Media DSP, now Yahoo DSP, was a global demand-side platform headquartered in New York, USA, previously known as Oath Advertising Pla…
Vungle, now operating as Liftoff following a 2021 merger, was a mobile advertising and monetization company that served primarily the supply…
Became Flashtalking
4C Insights was a social and TV advertising data, measurement and media-activation company.
Became ADK Marketing Solutions
Asatsu-DK (ADK) was Japan's third-largest advertising agency after Dentsu and Hakuhodo.
Real-time personalization and customer data platform that delivers individualized experiences across web, email, and mobile channels.
Manthan was an AI-powered analytics and customer data platform for retail and consumer industries; in January 2021 it combined with RichRele…
Became Media.Monks
Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic…
Became Ogilvy
Ogilvy Japan (registered in 1984 as Ogilvy & Mather Japan) combined with Geometry Global Japan as Geometry Ogilvy Japan in April 2019 and no…
Became Roku Ads Manager
OneView is a programmatic advertising technology platform specializing in converged TV advertising solutions that bridge traditional linear …
Became InfutorData
Verisk Marketing Solutions provides data-driven marketing intelligence and consumer insights to help brands and agencies identify, reach, an…
Became Verizon Media Platform
Verizon Digital Media Services was Verizon's CDN and digital media delivery platform, later rebranded as Verizon Media (now part of Yahoo) a…
Became Adobe Marketo Measure
Bizible was a B2B marketing attribution platform that helped marketers connect revenue to marketing touchpoints — now rebranded as Marketo M…
Became Media.Monks
Toronto-based digital design and production studio that joined MediaMonks in March 2021 as part of the consolidation under the Media.Monks b…
Became Customers.ai
MobileMonkey (now rebranded as Customers.ai) was a leading chatbot and multi-channel marketing automation platform that helped businesses en…
Rebranded · successor unknown
Total Media was a UK behavioural-planning media agency.
Became Zoho Analytics
Zoho Reports was a self-service business intelligence and reporting platform that was rebranded as Zoho Analytics in 2017, continuing to ser…
Became Meta for Business
Meta's advertising platform enabling businesses to create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and Audi…
Became HUMAN Security
White Ops (now HUMAN Security) was a cybersecurity company specializing in bot fraud detection and prevention, protecting digital advertisin…
Rebranded · successor unknown
Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019.
Toronto-based avatar/comic startup acquired by Snap March 2016 for $64M.
Became WPP Media
GroupM Japan was WPP's media investment group in Japan, running Mindshare, Wavemaker and EssenceMediacom.
Became watsonx Orchestrate
IBM's enterprise-grade conversational AI platform that enables businesses to build and deploy AI-powered virtual assistants and chatbots acr…
Became watsonx.ai
IBM Watson Studio is an enterprise AI and machine learning platform for building, training, and deploying models.
Cloud-based web application security and DDoS protection service, now part of Imperva's application security platform.
Became Media.Monks
XX Artists was a creator-focused talent management and brand partnership platform that has since rebranded, connecting social media influenc…