171 rebranded AdTech companies
AdTech companies that changed their name or identity.
Became Adobe CX Enterprise · 2026
Adobe Experience Cloud is Adobe's unified suite of digital marketing tools, bringing together capabilities that span analytics, advertising,…
Became Amazon Display, Video, and Audio (DVA+) · 2026
Amazon DSP was Amazon Ads' programmatic demand-side platform for buying display, video and audio ads on and off Amazon.
Became Skydance · 2026
Paramount Skydance, now Skydance, was a global media and entertainment company comprising Studios, Direct-to-Consumer, and TV Media segments…
Became Treasure AI · 2026
Treasure Data, which officially rebranded as Treasure AI in April 2026, is an enterprise customer data platform that has since repositioned …
Became Stagwell Media · 2026
Assembly is the global media agency under Stagwell Inc., formed by merging Assembly + ForwardPMX into a single integrated media-buying and p…
Became WPP Production · 2026
Hogarth Worldwide is WPP's content production powerhouse — 10,000+ staff.
Became People Inc. · 2026
IAC Inc.
Scope3 was the advertising sustainability company Brian O'Kelley and Anne Coghlan founded to measure and reduce the carbon emissions of digi…
Became AMC Global Media · 2026
Entertainment company operating ad-supported cable networks and streaming services.
Became Apple Ads · 2025
Apple Search Ads, now rebranded as Apple Ads, was Apple's native App Store advertising platform that evolved from a single-placement search …
GroupM, now rebranded as WPP Media, was a U.S.-based media business owned by the multinational holding company WPP plc and was the world's l…
Became Comcast Advertising · 2025
Effectv was Comcast Cable's advertising sales division, formed when Comcast Spotlight was renamed in November 2019.
Became Innovid · 2025
Flashtalking is an enterprise-grade ad serving and creative management platform built for advertisers and agencies running large-scale digit…
Became Leo · 2025
Leo Burnett Worldwide was an American advertising agency founded in Chicago in 1935 that was acquired by Publicis Groupe in 2002, and has si…
RollWorks is an account-based marketing platform that has evolved into AdRoll ABM, now operating as part of the unified AdRoll platform rath…
Became Equativ · 2025
Sharethrough, now operating as Equativ following a merger announced in June 2024, was one of the top independent omnichannel ad exchanges.
Became JWX · 2025
JWP Connatix is the merged entity formed October 9, 2024 from JW Player + Connatix.
Became TikTok One · 2025
Creator-brand matchmaking platform.
Apple's premium ad-free streaming service launched November 2019.
Findaway was a digital audiobook distribution and technology company.
MSNBC was an American cable news network, launched in 1996 as a Microsoft–NBC joint venture and later owned by NBCUniversal.
Became Burson · 2024
Hill & Knowlton, now operating under the Burson brand, was an American global public relations consulting company headquartered in New York …
Became Spotify Ads Manager · 2024
Spotify Ad Studio, now Spotify Ads Manager, was a self-service advertising platform that democratized the process of music and audio promoti…
Became TNT Sports · 2024
Turner Sports is a division of Turner that operates as an industry leader in delivering premium sports content across multimedia screens.
VMLY&R, now operating as VML, was an American marketing and communications agency — born from the 2018 union of VML and Young & Rubicam — wh…
Became JWP Connatix · 2024
Connatix was a leading video technology and monetization platform for publishers that merged with JW Player in October 2024 to form JWP Conn…
Became XR Extreme Reach · 2024
Extreme Reach is a leading enterprise video advertising technology platform that provides comprehensive end-to-end solutions for managing th…
Became Monks · 2024
Media.Monks is a global digital transformation and marketing services company specializing in creative production, technology, and media ser…
Became Droga5 · 2024
Sydney-based creative agency, Australia's most-awarded indie at acquisition (2017).
Became Assembly · 2024
Amsterdam connected-commerce agency.
Mavrck is an all-in-one influencer marketing platform that helps enterprise brands discover, activate, and measure influencer campaigns at s…
Became Spotify for Creators · 2024
Podcaster creation/distribution/analytics platform that absorbed Anchor at the March 2023 Stream On event.
Became VML · 2024
A global creative and technology agency that combines data, commerce, and experience to deliver end-to-end marketing solutions for major bra…
Became EssenceMediacom · 2023
Mediacom was a global media agency that merged with Essence in January 2023 to form EssenceMediacom.
Became EssenceMediacom · 2023
Essence, now EssenceMediacom, was a global data and measurement-driven full-service agency that merged with Mediacom in January 2023.
Became Vivvix · 2023
Kantar Advertising Intelligence was Kantar Group’s advertising-intelligence/competitive-ad-tracking division.
Twitter, now operating as X, was a social media platform that reached over 611 million active monthly users, with a stated commitment to fre…
Unruly is a video distribution platform and pioneer in tracking video sharing, delivering verifiable video views via paid media across mobil…
Became LY Corporation · 2023
Yahoo Japan, now operating as LY Corporation, was a major Japanese web portal that deeply integrated its services into the daily lives of Ja…
Amobee was a leading omnichannel advertising platform that rebranded to Tremor International's Nexxen in 2023, having previously served as S…
Became Pacvue · 2023
Assembly Industries was an Advent International-backed e-commerce software platform that consolidated Helium 10, Refersion, and Pacvue under…
Became Rithum · 2023
ChannelAdvisor is a cloud-based e-commerce platform that helps brands and retailers optimize their online sales across marketplaces, digital…
Became Rithum · 2023
CommerceHub is a leading e-commerce network platform that connects retailers, suppliers, and logistics providers to enable drop ship, market…
Became Landor · 2023
Landor & Fitch was a WPP brand consultancy formed by combining Landor and Fitch.
SparkPost is a leading cloud email delivery service and API platform, now part of MessageBird, that helps businesses send transactional and …
Became Spotify for Podcasters · 2023
Anchor was a podcast creation and hosting platform that made it free and easy for anyone to create, distribute, and monetize podcasts.
Became Nexxen · 2023
End-to-end video advertising platform providing programmatic solutions for publishers, advertisers, and content creators across CTV, mobile,…
Became Acquia DAM · 2023
Widen Collective was the digital asset management (DAM) product of Widen, which Acquia acquired in 2021.
Became Google DeepMind · 2023
DeepMind is an AI research laboratory focused on artificial intelligence and machine learning, operating as a subsidiary of Google's parent …
Admix, now Landvault, was a London-based startup that helped advertisers programmatically place virtual billboards inside mobile and video g…
Became Dentsu Creative · 2022
360i, now operating under the Dentsu Creative banner, was a New York City-based digital agency founded in 1998 in Atlanta as a search engine…
Became Accenture Song · 2022
Accenture Interactive, now operating as Accenture Song, was a global marketing agency that designed, built, communicated, and ran customer e…
Became Marketing Cloud Intelligence · 2022
Datorama was a data analytics tool built with digital marketers and marketing agencies in mind, acquired by Salesforce in 2018 and now opera…
Became Warner Bros. Discovery · 2022
Discovery, Inc.
Became Amazon Freevee · 2022
IMDb TV Ads, now Amazon Freevee, was Amazon's ad-supported streaming service that enabled advertisers to place video ads within its content …
Became Dentsu Creative · 2022
McGarryBowen, now operating as Dentsu Creative, was a full-service advertising agency founded in 2002 by John McGarry and Gordon Bowen, amon…
Became Marketing Cloud Account Engagement · 2022
Pardot, now rebranded as Marketing Cloud Account Engagement, was a B2B marketing automation platform and a go-to choice for Salesforce custo…
Became Spotify Ad Analytics · 2022
Podsights is an advertising attribution platform that serves brands when they run ads on podcasts.
Became Marketing Cloud Personalization · 2022
Salesforce Interaction Studio, now known as Marketing Cloud Personalization following a rename in April 2022, was Salesforce's real-time per…
Became Equativ · 2022
Smart AdServer, now operating as Equativ, was a French advertising technology company that provided a vertically integrated platform serving…