171 rebranded AdTech companies
AdTech companies that changed their name or identity.
Became Edgio · 2022
Verizon Media Platform, now rebranded as Edgecast (and subsequently Edgio), was a media technology business that operated as part of Verizon…
Became Paramount Global · 2022
ViacomCBS, now operating as Paramount, was a leading global media and entertainment company formed through the merger of Viacom and CBS Corp…
Became Warner Bros. Discovery · 2022
WarnerMedia, now Warner Bros.
Became Dentsu Creative · 2022
Isobar was a global digital agency network known for commerce, experience design, and technology-driven marketing — rebranded into Dentsu Cr…
Became Edgio · 2022
Limelight Networks was a leading CDN and edge cloud services provider that rebranded to Edgio in 2022 after merging with Edgecast.
Became Decide · 2022
LockerDome was a St.
TrueX was an engagement advertising platform that pioneered the 'engagement ad' format, allowing viewers to interact with a single ad in exc…
Became FGS Global · 2022
Finsbury Glover Hering was a strategic communications firm WPP formed in January 2021.
Location and proximity advertising-technology company built on Bluetooth beacon and geofencing technology; spun out of Qualcomm in 2014, lat…
Lumenad was an advertising intelligence platform that unified cross-channel campaign data into a single workspace, helping media teams strea…
Narrativ is a commerce media platform that uses AI to dynamically optimize affiliate and shoppable links across publisher content, routing r…
Became Media.Monks · 2022
Engineering and digital transformation consultancy acquired by S4 Capital and merged into Media.Monks in 2022.
Became FreeWheel Buyer Cloud · 2021
Beeswax was a programmatic ad-tech platform that offered "bidder-as-a-service," and was acquired by FreeWheel, the digital TV advertising pl…
Became Meta Platforms · 2021
Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, buil…
Became Basis Technologies · 2021
Centro, now Basis Technologies, was a Chicago-based software company that built cloud-based tools for automating marketing and advertising w…
Became Stagwell Inc. · 2021
MDC Partners, now operating as Stagwell Inc., was an advertising and marketing holding company based in New York City that operated through …
SpotX, now operating as part of Magnite, was a video advertising and monetization platform that was acquired by Magnite, Inc.
Became LG Ads Solutions · 2021
Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smar…
Became Disney Streaming · 2021
Historical (2018-2021) brand for Disney's BAMTech-derived technology subsidiary.
Became Optimizely · 2021
Episerver was a leading digital experience platform (DXP) provider that rebranded to Optimizely in 2021 after merging with the experimentati…
Became Angi Inc. · 2021
HomeAdvisor is a digital marketplace connecting homeowners with local home service professionals, using pay-per-lead advertising to monetize…
Kenshoo (now Skai) is a leading AI-powered advertising platform enabling marketers to plan, execute, and optimize campaigns across search, s…
Became Media.Monks · 2021
Programmatic media and advanced data services company founded in 2012 in San Francisco.
Became Basis Technologies · 2021
SiteScout was the first self-serve advertising platform for buying online banner ad space in real-time, pioneering programmatic display adve…
Became Plus Company · 2021
Vision7 International is a Quebec-based marketing communications group, founded 1972 and the parent of Cossette (one of Canada's top creativ…
Became VistaCreate · 2021
Crello was a graphic design platform for non-designers that rebranded to VistaCreate in 2021 after being acquired by Vista (formerly VistaPr…
Square is a financial services and digital payments company providing point-of-sale systems, payment processing, and business management too…
Became Media.Monks · 2021
Multicultural marketing and culture agency that joined the unified Media.Monks brand in August 2021 as part of the consolidation of all 24 S…
FireEye was a publicly traded cybersecurity company specializing in threat intelligence and incident response (founded 2004, acquired Mandia…
Became dbt Labs · 2021
Fishtown Analytics, now rebranded as dbt Labs, pioneered the dbt (data build tool) framework that transformed how data analysts and engineer…
Became Dentsu Group Inc. · 2020
Dentsu Inc., now operating as Dentsu Group Inc., was a Japanese international advertising and public relations company headquartered in Toky…
Became Magnite · 2020
Rubicon Project, now operating as Magnite, was an American online advertising technology firm based in Los Angeles, California, formed throu…
Became Matterkind · 2020
Cadreon, now operating as Matterkind, was IPG Mediabrands' ad tech unit responsible for planning and executing programmatic buys across addr…
Dataxu, now operating as Roku OneView, was an early demand-side platform founded in 2007 that was acquired by Roku in 2019 and folded into R…
Became Dentsu International · 2020
Dentsu Aegis Network, now operating as Dentsu International, was a multinational media and digital marketing communications company headquar…
Telaria, now operating as Magnite, was a fully programmatic, sell-side software platform specializing in premium video and connected TV/OTT …
Became Wunderkind · 2020
BounceX (now Wunderkind) is a behavioral marketing platform that identifies anonymous website visitors and delivers personalized, triggered …
Became Scholz & Friends Family · 2020
Commarco GmbH was a German marketing-services holding group (Scholz & Friends, deepblue networks, gkk DialogGroup) acquired by WPP in 2011, …
Became Neptune Retail Solutions · 2020
News Corp shopper-marketing subsidiary (1988-2020).
Became Microsoft Advertising · 2019
Bing Ads, now known as Microsoft Advertising, was an online advertising platform developed by Microsoft in which advertisers bid to display …
Became Effectv · 2019
Comcast Spotlight was Comcast Cable's advertising sales division, selling local and regional spot cable advertising on Comcast systems and, …
Became Marketo Engage · 2019
Marketo, now operating as Adobe Marketo Engage, was a marketing automation company founded in 2006 that was acquired by Adobe Systems in 201…
Became Rakuten Advertising · 2019
Rakuten Marketing, now operating as Rakuten Advertising, was an affiliate marketing service provider.
Became Keap · 2019
CRM and marketing automation platform designed specifically for small businesses, offering sales and marketing tools in an integrated system…
Lithium was a social customer experience management platform that was acquired by Spredfast in 2016, with the combined entity later rebrandi…
Became Publicis Sapient · 2019
Sapient was a global technology and consulting firm specializing in digital transformation, marketing services, and technology solutions, no…
Became Airship · 2019
Mobile engagement and customer experience platform providing push notifications, in-app messaging, and mobile marketing automation solutions…
Became Brandwatch · 2019
Falcon.io was a unified social media management platform that merged listening, publishing, advertising, and analytics into a single tool — …
Became Kantar · 2019
Millward Brown was a leading global market research and brand consultancy that rebranded as Kantar Millward Brown and later merged into Kant…
Became Tremor International · 2019
Israeli performance and mobile advertising company.
AppNexus was an American multinational technology company that operated a cloud-based software platform enabling and optimizing programmatic…
Became Google Marketing Platform · 2018
DoubleClick, now folded into Google Marketing Platform as Google Ad Manager, was an American online advertising company that built and opera…
Became Wunderman Thompson · 2018
J.
Became WarnerMedia · 2018
Time Warner, which eventually became Warner Bros.
Became Burson · 2018
BCW (Burson Cohn & Wolfe), now operating as Burson, was a global public relations and communications firm headquartered in New York City, cr…
Became TikTok · 2018
Musical.ly, now TikTok, was a short-form video and social media platform that operated from its launch in 2014 until it was folded into TikT…
Became Yahoo DSP · 2018
BrightRoll was a programmatic video advertising platform that pioneered automated video ad buying and selling before being acquired by Yahoo…
Forensiq was a leading ad fraud detection platform that used machine learning to identify invalid traffic and protect advertisers, publisher…
Became Wunderman Thompson · 2018
JWT Dublin is the Irish outpost of the legendary J.