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537 acquired AdTech companies

AdTech companies that were acquired — most still operate inside their acquirer.

Refersion
RefersionAcquired

Acquired by Pantastic · 2023

Refersion is an affiliate and influencer marketing platform that helps e-commerce brands track, manage, and optimize their partnership progr…

Reignn
ReignnAcquired

Acquired by Intango · 2023

Reignn (formerly Spearad) is a mobile advertising platform focused on performance marketing and user acquisition for mobile apps.

SearchMetrics

Acquired by Conductor · 2023

SearchMetrics is an enterprise-grade SEO and content marketing platform that provides comprehensive analytics and optimization tools for bus…

Smartlook
SmartlookAcquired

Acquired by Cisco · 2023

Smartlook is a qualitative analytics platform that provides session recordings, heatmaps, and event tracking to help businesses understand u…

Tagger Media
Tagger MediaAcquired

Acquired by Sprout Social · 2023

Tagger Media is an influencer marketing platform acquired by Sprout Social in 2023, offering data-driven tools for influencer discovery, cam…

Yieldify
YieldifyAcquired

Acquired by Publicis Groupe · 2023

Yieldify was a personalization and conversion rate optimization platform that helped e-commerce businesses increase revenue through targeted…

Talend
TalendAcquired

Acquired by Qlik · 2023

Talend is a cloud data integration and data integrity platform that helps organizations connect, transform, and govern data across hybrid an…

ForgeRock
ForgeRockAcquired

Acquired by Ping Identity · 2023

ForgeRock is an identity and access management platform provider that was acquired by Thoma Bravo in 2023 and operates as part of Ping Ident…

M

Acquired · 2023

Maxar Technologies was a leading space technology and Earth intelligence company providing satellite imagery, geospatial data, and space inf…

N
NeevaAcquired

Acquired by Snowflake · 2023

Neeva was an ad-free, privacy-focused subscription search engine founded by former Google executives that shut down in 2023 after being acqu…

Poshmark
PoshmarkAcquired

Acquired by Naver · 2023

Poshmark is a leading social commerce marketplace for buying and selling new and secondhand fashion, home goods, and lifestyle products, acq…

Stemma
StemmaAcquired

Acquired by Teradata · 2023

Stemma was a data discovery and catalog platform that helped organizations understand and manage their data assets through automated metadat…

Transform
TransformAcquired

Acquired by dbt Labs · 2023

Transform was a data analytics and metrics layer platform that helped companies standardize and manage business metrics across their organiz…

Uplift
UpliftAcquired

Acquired · 2023

Uplift was a buy now, pay later (BNPL) fintech company that provided point-of-sale financing for travel purchases.

YML
YMLAcquired

Acquired by Code and Theory Network · 2023

Mobile-first digital-product agency.

ironSource
ironSourceAcquired

Acquired by Unity Technologies · 2022

ironSource was an Israeli software company focused on developing technologies for app monetization and distribution, with its core products …

Wurl
WurlAcquired

Acquired by AppLovin · 2022

Wurl is a streaming TV company focused on making content more accessible and helping brands advertise more effectively on television screens…

8
8th WallAcquired

Acquired by Niantic · 2022

8th Wall is a leading WebAR platform enabling brands and developers to create augmented reality experiences that run directly in mobile web …

Adyoulike
AdyoulikeAcquired

Acquired by OpenWeb · 2022

Adyoulike is a leading native advertising platform that connects publishers and advertisers through AI-powered, contextually relevant ad pla…

Avocet
AvocetAcquired

Acquired by Lumen Research · 2022

Avocet provides identity resolution and data activation solutions for the advertising ecosystem, focusing on cookieless targeting and audien…

Clean.io
Clean.ioAcquired

Acquired by HUMAN Security · 2022

Clean.io is a Baltimore ad-security company whose technology detects and blocks malicious ads (malvertising) for publishers.

Ensighten
EnsightenAcquired

Acquired by CHEQ · 2022

Ensighten is a web security and tag management platform that helps enterprises protect customer data, ensure privacy compliance, and manage …

Iponweb
IponwebAcquired

Acquired by Criteo · 2022

Iponweb was a Russian/Cyprus-headquartered AdTech infrastructure provider acquired by Criteo in August 2022 for $250M (originally announced …

Mention
MentionAcquired

Acquired by Onclusive · 2022

Mention is a real-time media monitoring and social listening platform that helps brands and agencies track online mentions, analyze sentimen…

Oribi
OribiAcquired

Acquired by LinkedIn · 2022

Oribi was a no-code marketing analytics platform that helped businesses track conversions and user behavior without requiring developer reso…

PlaceIQ
PlaceIQAcquired

Acquired by Precisely · 2022

PlaceIQ is a pioneer in location intelligence, transforming raw location data into actionable insights for businesses.

Popular Pays
Popular PaysAcquired

Acquired by Lightricks · 2022

Creator marketing platform that connected brands with social media influencers for authentic content creation and distribution campaigns.

Profitero
ProfiteroAcquired

Acquired by Publicis Groupe · 2022

Profitero is a global eCommerce analytics platform that provides brands and retailers with digital shelf intelligence, sales analytics, and …

R
RivrAcquired

Acquired by Index Exchange · 2022

Machine-learning company acquired by Index Exchange June 8 2022 — IX's first acquisition.

S
StreamlitAcquired

Acquired by Snowflake · 2022

Streamlit is an open-source Python framework that lets data scientists and ML engineers build and share interactive web apps with minimal co…

TargetSpot
TargetSpotAcquired

Acquired by Azerion · 2022

TargetSpot was a digital audio advertising platform specializing in streaming radio and podcast advertising before being acquired by Radiono…

T
The StableAcquired

Acquired by Accenture · 2022

Omnichannel commerce agency acquired August 2022.

TVSquared
TVSquaredAcquired

Acquired by Innovid · 2022

TV attribution and measurement platform that tracks and measures the performance of television advertising campaigns across linear and digit…

ContentKing
ContentKingAcquired

Acquired by Conductor · 2022

Real-time SEO auditing and monitoring platform that tracks website changes and their impact on search engine optimization performance.

Dovetale
DovetaleAcquired

Acquired by Shopify · 2022

Dovetale was an influencer marketing platform acquired by Shopify in 2019, offering brands tools to discover, manage, and measure influencer…

Indicative
IndicativeAcquired

Acquired by mParticle · 2022

Customer analytics platform that was acquired by Jebbit in 2021, providing behavioral analytics and customer journey insights for product an…

Kompyte
KompyteAcquired

Acquired by SEMrush · 2022

Kompyte was a competitive intelligence and sales enablement platform that tracked competitors' digital activities, marketing campaigns, and …

Leadfeeder
LeadfeederAcquired

Acquired by Dealfront · 2022

Leadfeeder (now part of Dealfront) is a B2B website visitor identification platform that reveals which companies are visiting your website, …

P
PhotoslurpAcquired

Acquired by Flowbox · 2022

Visual user-generated content (UGC) platform that helps e-commerce brands collect, curate, and display customer photos and videos to drive c…

P

Acquired by Emplifi · 2022

User-generated content (UGC) and ratings & reviews platform that helps brands leverage authentic customer content and social proof to drive …

Search Laboratory

Acquired by Havas · 2022

Search Laboratory is a data-driven digital marketing agency specializing in international search, paid media, and analytics, acquired by Sta…

Zaloni
ZaloniAcquired

Acquired by Truist Financial · 2022

Zaloni was a data management platform provider specializing in data lake governance, data cataloging, and self-service analytics — acquired …

Zenput
ZenputAcquired

Acquired by Crunchtime · 2022

Zenput was a mobile-first operations execution platform helping multi-unit restaurant, retail, and convenience store brands enforce standard…

Leanplum
LeanplumAcquired

Acquired by CleverTap · 2022

Leanplum is a mobile marketing platform that enables personalized multi-channel engagement through A/B testing, push notifications, in-app m…

PerimeterX
PerimeterXAcquired

Acquired by HUMAN Security · 2022

PerimeterX was a bot-defense and web application security company that protected websites, apps and APIs from automated attacks and fraud.

Ping Identity

Acquired · 2022

Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital exper…

Postmark
PostmarkAcquired

Acquired by ActiveCampaign · 2022

Postmark is a transactional email service provider focused on reliable delivery of application emails with detailed analytics and deliverabi…

Sellics
SellicsAcquired

Acquired by Perpetua · 2022

Sellics was an all-in-one Amazon seller software platform offering PPC automation, SEO optimization, and analytics tools — later rebranded a…

Splitbee
SplitbeeAcquired

Acquired by Vercel · 2022

Splitbee was a lightweight web analytics and A/B testing platform designed for modern web applications, acquired by Vercel in 2022.

A
AnalytiksAcquired

Acquired by Infillion · 2022

In-store visitation / foot-traffic analytics company (Montreal): hyper-accurate traffic counting and zone-visit metrics for venue owners, bu…

Edgecast
EdgecastAcquired

Acquired by Limelight Networks · 2022

Edgecast was a leading CDN and edge cloud platform provider that delivered content delivery, security, and streaming solutions before being …

Filestack
FilestackAcquired

Acquired by Idera · 2022

Filestack is a powerful file uploading and transformation API platform that enables developers to integrate seamless file handling, storage,…

Helpshift
HelpshiftAcquired

Acquired by Keywords Studios · 2022

Helpshift is an AI-powered customer service platform specializing in in-app and digital support, acquired by Keywords Studios in 2023 to ser…

Mandiant
MandiantAcquired

Acquired by Google · 2022

Mandiant is a leading cybersecurity firm specializing in threat intelligence, incident response, and ad-fraud detection.

Merative
MerativeAcquired

Acquired by Francisco Partners · 2022

Merative provides healthcare data, analytics, and software solutions including Truven Health Analytics, Phytel, Explorys, and Merge Healthca…

T
The AthleticAcquired

Acquired by The New York Times · 2022

Acquired by The New York Times in 2022, The Athletic is a subscription-based sports news platform delivering in-depth, ad-free journalism co…

T
The YesAcquired

Acquired by Pinterest Inc. · 2022

AI-powered fashion shopping app acquired by Pinterest May 2022 for $300M.

Trifacta
TrifactaAcquired

Acquired by Alteryx · 2022

Trifacta was a data preparation and wrangling platform that helped organizations clean, structure, and enrich raw data for analytics, acquir…

Z
ZyngaAcquired

Acquired by Take-Two Interactive · 2022

Zynga is a leading mobile game developer and publisher that leverages its massive player base for in-game advertising and user acquisition, …

Fyber
FyberAcquired

Acquired by Digital Turbine · 2021

Fyber is a mobile advertising technology company that specializes in ad monetization solutions for app publishers, now operating as part of …