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537 acquired AdTech companies

AdTech companies that were acquired — most still operate inside their acquirer.

Jampp
JamppAcquired

Acquired by Affle · 2021

Jampp is a performance marketing platform that acquires and retargets mobile customers by combining behavioral data with predictive and prog…

Yahoo
YahooAcquired

Acquired by Apollo Global Management · 2021

Yahoo is a digital media and advertising technology company that operates a demand-side platform (DSP) and connects advertisers with AI-powe…

Adjust
AdjustAcquired

Acquired by AppLovin · 2021

Adjust is a mobile measurement and analytics company, now part of AppLovin (NASDAQ: APP), trusted by marketers worldwide to measure and grow…

AdvertiseCast

Acquired by Libsyn · 2021

AdvertiseCast is a podcast network for buying and selling podcast advertising.

Klear
KlearAcquired

Acquired by Meltwater · 2021

Klear is an influencer marketing platform that enables brands to find, analyze, and activate influencers, measure campaigns, and manage crea…

LG Ads Solutions

Acquired by LG Electronics · 2021

LG Ads Solutions is an advertising technology company focused on connected TV and cross-screen advertising, providing a platform for plannin…

Pathmatics
PathmaticsAcquired

Acquired by Sensor Tower · 2021

Pathmatics helps advertisers optimize media budget allocation by revealing where and how competitors invest in digital ads, enables tracking…

Smaato
SmaatoAcquired

Acquired by Verve Group · 2021

Smaato is a digital advertising technology platform that was acquired by Verve in 2021 and rebranded as Verve's Brand+ Marketplace in 2024.

TripleLift
TripleLiftAcquired

Acquired by Vista Equity Partners · 2021

TripleLift operates under a majority investment from Vista Equity Partners, a global investment firm focused on enterprise software, data, a…

AdColony
AdColonyAcquired

Acquired by Digital Turbine · 2021

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media bu…

ART19
ART19Acquired

Acquired by Amazon · 2021

ART19 is a leading podcast hosting, distribution, and monetization platform acquired by Amazon, powering some of the world's largest publish…

AT Internet
AT InternetAcquired

Acquired by Piano · 2021

AT Internet (now Piano Analytics) was a leading European web analytics platform known for its privacy-first approach and robust data quality…

Boxever
BoxeverAcquired

Acquired by Sitecore · 2021

Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.

Brainshark
BrainsharkAcquired

Acquired by Bigtincan · 2021

Brainshark is a sales readiness and enablement platform that helps organizations onboard, train, and coach sales teams through video-based c…

Confirmit
ConfirmitAcquired

Acquired by Forsta · 2021

Enterprise feedback and market research platform provider that was acquired by Forsta in 2019, now operating as part of the Forsta portfolio…

Embee Mobile
Embee MobileAcquired

Acquired by Similarweb · 2021

Mobile advertising platform that monetized Android apps through user engagement with ads and offers, acquired by Verve Group in 2021.

Exponea
ExponeaAcquired

Acquired by Bloomreach · 2021

Exponea was a AI-powered Customer Data Platform (CDP) and marketing automation solution acquired by Bloomreach in 2021, now operating as Blo…

Hotjar
HotjarAcquired

Acquired by Contentsquare · 2021

Hotjar is a behavior analytics platform that helps product teams and marketers understand how users interact with their websites through hea…

InsideView
InsideViewAcquired

Acquired by Demandbase · 2021

InsideView was a B2B data intelligence and sales acceleration platform that provided market intelligence, company data, and contact informat…

Lucid
LucidAcquired

Acquired by Cint · 2021

Lucid was a programmatic research technology platform based in New Orleans, connecting buyers and suppliers of survey sample.

Mailjet
MailjetAcquired

Acquired by Sinch · 2021

Email service provider offering collaborative email design, delivery, and marketing automation tools for businesses of all sizes.

Meetrics
MeetricsAcquired

Acquired by DoubleVerify · 2021

Meetrics was a Berlin-based ad verification and viewability measurement company acquired by DoubleVerify, providing advertisers and publishe…

Parse.ly
Parse.lyAcquired

Acquired by Automattic · 2021

Parse.ly is a content analytics platform that helps digital publishers and brands measure audience engagement and optimize content performan…

QuanticMind
QuanticMindAcquired

Acquired by Centro · 2021

QuanticMind was an AI-powered performance marketing platform that automated and optimized paid search and social advertising campaigns befor…

Qubit
QubitAcquired

Acquired by Coveo · 2021

Qubit was an AI-powered personalization platform that helped e-commerce and retail brands deliver individualized customer experiences at sca…

S
SkimlinksAcquired

Acquired by Taboola · 2021

Skimlinks is a commerce content monetization platform that automatically affiliates product links for publishers and content creators.

Socialbakers Suite

Acquired by Emplifi · 2021

Social media marketing platform that was acquired by Emplifi in 2020, providing AI-powered analytics, content management, and influencer mar…

S
SortableAcquired

Acquired by Freestar · 2021

Sortable is a Canadian AdTech platform that helps digital publishers maximize ad revenue through header bidding, analytics, and yield optimi…

Stackla
StacklaAcquired

Acquired by Nosto · 2021

User-generated content (UGC) platform that helps brands discover, curate, and display authentic social media content for marketing campaigns…

VistaCreate
VistaCreateAcquired

Acquired by Vista · 2021

VistaCreate is an online graphic design platform formerly known as Crello, rebranded in October 2021 after Vistaprint (which itself rebrande…

Wibbitz
WibbitzAcquired

Acquired by Vimeo · 2021

Wibbitz was an AI-powered video creation platform that enabled publishers and brands to automatically transform text content into short-form…

X-Mode
X-ModeAcquired

Acquired by Digital Envoy · 2021

X-Mode was a location intelligence company that collected and sold precise geolocation data from mobile devices until its shutdown following…

Zaius
ZaiusAcquired

Acquired by Optimizely · 2021

Zaius was a B2C CRM and marketing platform that unified customer data to help retailers deliver personalized, cross-channel experiences — ac…

Botmock
BotmockAcquired

Acquired · 2021

Botmock was a no-code tool from Ottawa for designing, prototyping and testing chat and voice apps.

D

Acquired by Media.Monks · 2021

Decoded Advertising was a New York-based independent creative agency specializing in data-driven advertising, later rebranded as part of its…

Divvy
DivvyAcquired

Acquired by Bill.com · 2021

Divvy was an expense management and corporate card platform that helped businesses manage spending, budgets, and expenses in real-time befor…

Ecwid
EcwidAcquired

Acquired by Lightspeed · 2021

E-commerce platform that enables businesses to add online stores to existing websites, social media pages, and marketplaces.

Feedonomics
FeedonomicsAcquired

Acquired by BigCommerce · 2021

Feedonomics is a leading product feed management platform that optimizes and syndicates product data across hundreds of shopping channels, m…

Hive9
Hive9Acquired

Acquired by Uptempo · 2021

Hive9 was a marketing performance management platform that helped B2B marketers plan, execute, and measure marketing investments with revenu…

Io-Tahoe
Io-TahoeAcquired

Acquired by Hitachi Vantara · 2021

Io-Tahoe was a data management platform (DMP) provider that offered audience data solutions for digital advertising and marketing before cea…

Logi Analytics

Acquired by insightsoftware · 2021

Logi Analytics provides embedded analytics and business intelligence solutions that enable software teams to integrate dashboards, reports, …

Moz
MozAcquired

Acquired by iContact · 2021

Acquired by iContact in 2021, Moz is a leading SEO software platform offering tools for keyword research, link building, site auditing, and …

Panoply
PanoplyAcquired

Acquired by Sisense · 2021

Panoply was a cloud data warehouse platform that automated data collection, storage, and analysis — later acquired by Sisense to bolster its…

P
Pattern89Acquired

Acquired by Shutterstock, Inc. · 2021

Pattern89 was an AI-powered creative intelligence platform that optimized digital advertising creative performance across social media platf…

Reflektion
ReflektionAcquired

Acquired by Sitecore · 2021

Reflektion was an AI-powered personalization platform for e-commerce that delivered individualized product recommendations and search experi…

RentPath
RentPathAcquired

Acquired by Redfin · 2021

RentPath was a leading digital marketing and software solutions provider for the rental housing industry, operating major apartment listing …

Sharpspring
SharpspringAcquired

Acquired by Constant Contact · 2021

SharpSpring is a marketing automation and CRM platform acquired by Constant Contact in 2021, offering affordable tools for agencies and SMBs…

U
UenoAcquired

Acquired by Twitter · 2021

Ueno was a full-service creative agency known for bold design, branding, and digital product work for high-profile tech clients before being…

Unsplash
UnsplashAcquired

Acquired by Getty Images · 2021

Unsplash is the world's leading platform for freely usable, high-quality photography, offering a massive library of contributor-submitted im…

Usermind
UsermindAcquired

Acquired by Qualtrics · 2021

Customer journey orchestration platform that was acquired by Aurea in 2018, enabling enterprises to coordinate and optimize multi-channel cu…

Wootric
WootricAcquired

Acquired by InMoment · 2021

Customer experience management platform that provides Net Promoter Score (NPS) and customer feedback tools to measure and improve customer s…

A
Amino AppsAcquired

Acquired by MediaLab · 2021

Amino Apps was a mobile platform that operated niche community apps for fandoms, interests, and hobbies, monetized through advertising and v…

Clarabridge
ClarabridgeAcquired

Acquired by Qualtrics · 2021

Clarabridge was a leading customer experience management (CEM) platform that used AI-powered text analytics to transform customer feedback i…

OpenSlate
OpenSlateAcquired

Acquired by DoubleVerify · 2021

OpenSlate is a leading provider of brand safety and suitability solutions for digital advertising.

Reevoo
ReevooAcquired

Acquired by Feefo · 2021

Reevoo was a UK-based ratings, reviews, and social commerce platform that helped brands collect and display verified customer reviews to dri…

Sellozo
SellozoAcquired

Acquired by Netrush · 2021

Sellozo was an AI-powered Amazon advertising management platform that automated campaign optimization and bid management for Amazon sellers …

Tribe Dynamics

Acquired by CreatorIQ · 2021

Tribe Dynamics was a pioneering influencer marketing analytics platform that quantified earned media value for beauty, fashion, and lifestyl…

Widen
WidenAcquired

Acquired by Acquia · 2021

Widen is a digital asset management (DAM) and product information management (PIM) platform that helps brands organize, manage, and distribu…

A
ArtStationAcquired

Acquired by Epic Games · 2021

ArtStation is a leading online platform for digital artists to showcase portfolios, find jobs, and access learning resources, primarily serv…

Auth0
Auth0Acquired

Acquired by Okta · 2021

Auth0 is a leading identity-as-a-service (IDaaS) platform that provides authentication and authorization solutions for developers and enterp…