537 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
Acquired by Francisco Partners · 2021
Boomi — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Chorus.ai is a leading conversation intelligence platform acquired by ZoomInfo that records, transcribes, and analyzes sales calls and meeti…
Datacoral was a data infrastructure platform that automated data pipeline creation and management, acquired by Cloudera in 2021.
Acquired by Teledyne Technologies · 2021
FLIR Systems is a world-leading maker of thermal imaging cameras and sensor systems, now operating as a Teledyne company following its 2021 …
Acquired by One Identity · 2021
OneLogin is a cloud-based identity and access management (IAM) platform that provides single sign-on, multi-factor authentication, and user …
Acquired by London Stock Exchange Group · 2021
A global provider of financial markets data, infrastructure, and analytics that was acquired by London Stock Exchange Group in 2021.
Acquired by Altus Group · 2021
Reonomy was a commercial real estate data and analytics platform that provided property intelligence and ownership information to CRE profes…
Acquired by Epic Games · 2021
Sketchfab is a 3D model publishing and sharing platform that enables creators to upload, view, and distribute interactive 3D content directl…
Skubana was an all-in-one operations platform for high-volume e-commerce sellers, providing inventory management, order management, and anal…
Acquired by Salesforce · 2021
Slack is a cloud-based team collaboration and messaging platform owned by Salesforce, widely used by businesses to streamline communication,…
Acquired by IBM · 2021
Turbonomic provides AI-powered application resource management (ARM) and full-stack observability for hybrid cloud environments.
Acquired by Pinterest Inc. · 2021
Belarusian AI video-effects startup acquired by Pinterest 2024.
Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded h…
Acquired by Hinge Health · 2021
Wrnch was an AI-powered human motion intelligence company that developed computer vision technology for analyzing and understanding human bo…
Empyr is a card-linking and loyalty platform that bridges online and offline commerce.
Acquired by Spotify Technology · 2020
Megaphone is a podcast ad tech company that provides hosting, distribution, and ad-insertion tools for podcast publishers, while also enabli…
Acquired by Twilio · 2020
Segment.io is a customer data platform (CDP) that handles data governance, data integration, and audience management in a single service, no…
Acquired by Fox Corporation · 2020
Tubi is a free, ad-supported streaming service owned by Fox Corporation that offers premium on-demand movies, TV episodes, and original prog…
Acquired by VideoAmp · 2020
Conversion Logic was a performance marketing and lead generation platform that specialized in connecting advertisers with high-quality consu…
Emarsys is an omnichannel customer engagement platform that enables personalized marketing automation across email, mobile, social, and web …
Acquired by Foursquare · 2020
Factual was a leading location data platform that provided accurate, comprehensive place and audience data to power mobile advertising and a…
Acquired by Vista Equity Partners · 2020
Gainsight is a leading customer success platform that helps businesses reduce churn, increase upsell, and drive customer advocacy.
Acquired by Brainlabs · 2020
Hanapin Marketing was a paid media and PPC agency in Bloomington, Indiana, known for the PPC Hero blog.
Acquired by Upland Software · 2020
Localytics was a mobile engagement and analytics platform that helped brands understand user behavior and deliver personalized in-app experi…
Looker is a powerful business intelligence and data analytics platform, now part of Google Cloud, that enables organizations to explore, ana…
Acquired by Partnerize · 2020
PepperJam is a performance-based affiliate marketing network and technology platform that connects advertisers with publishers to drive meas…
Acquired by Zeta Global · 2020
Marketing automation and customer engagement platform that was acquired by CM Group (now Marigold) in 2019, specializing in omnichannel pers…
Acquired by Wunderkind · 2020
SmarterHQ was a personalization and customer data platform that enabled brands to deliver individualized marketing experiences across channe…
Enterprise work management platform that helps organizations manage projects, workflows, and collaboration at scale, now part of Adobe's Exp…
Acquired by RudderStack · 2020
Blendo was a cloud-based data integration platform that automated the process of syncing data from various sources into data warehouses for …
Acquired by Smartsheet · 2020
A digital asset management platform that helps organizations centralize, organize, and distribute brand assets and creative content.
Acquired by Havas · 2020
San Francisco and Chicago-based creative ad agency.
Acquired by Bigtincan · 2020
ClearSlide was a sales engagement platform that provided content management, communication tracking, and analytics tools for sales teams bef…
Dataguise was a data security and privacy company specializing in sensitive data discovery, masking, and protection across enterprise enviro…
Acquired by Demandbase · 2020
Engagio was an account-based marketing (ABM) platform that helped B2B companies orchestrate and measure multi-channel engagement with target…
Freckle is an IoT-powered platform that provides real-time audience measurement and attribution for out-of-home (OOH) advertising campaigns.
Acquired by Idera · 2020
FusionCharts is a JavaScript charting library provider offering data visualization solutions for web and mobile applications across various …
Acquired by Tripledot Studios · 2020
Mobile gaming studio (Game of War, Mobile Strike, Final Fantasy XV).
Mailigen is an email marketing automation platform founded in 2010 in Riga, Latvia, providing campaign management, list segmentation, and an…
Acquired by Automattic · 2020
MailPoet is a WordPress-native email marketing plugin that enables businesses to create, send, and automate email campaigns directly from th…
Wondery is a premium podcast network and studio acquired by Amazon, known for hit narrative shows like 'Dr.
Acquired by Assembly Industries · 2020
Helium 10 is a comprehensive software suite for Amazon sellers, offering tools for product research, keyword optimization, listing managemen…
Acquired by Hitachi Vantara · 2020
Waterline Data was a data catalog and governance platform provider that used machine learning to automate metadata discovery and data catalo…
Global payment processing and monetization platform that helps businesses sell digital goods and services worldwide with integrated billing,…
Acquired by Koch Industries · 2020
Infor — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Instana provides automatic application performance monitoring (APM) and observability for cloud-native applications, microservices, and cont…
Letgo was a popular mobile classifieds marketplace for buying and selling secondhand goods locally, which merged with OfferUp in 2020 to for…
Acquired by The Walt Disney Company · 2019
Hulu is a leading premium on-demand and live streaming service in the U.S., owned by Disney, with over 55 percent of its subscribers on ad-s…
Acquired · 2019
CAKE is a digital marketing technology company that helps organizations measure the impact of their marketing efforts and maximize the value…
Acquired by T-Mobile US · 2019
PushSpring is a US-based mobile marketing and advertising technology company that was quietly acquired by T-Mobile US to bolster its adverti…
SendGrid is a cloud-based email marketing and transactional email platform, now operating as part of Twilio, that helps businesses and devel…
AgilOne was a customer data platform and predictive marketing analytics solution that helped retailers unify customer data and deliver perso…
Apptimize was a mobile A/B testing and feature management platform that helped product teams optimize app experiences across iOS, Android, a…
Cadence13 was a premium podcast network and advertising sales company that specialized in branded content and host-read advertising for podc…
Acquired by Contentsquare · 2019
Clicktale was a pioneering digital experience analytics platform that used heatmaps, session replays, and behavioral data to help enterprise…
Acquired by LinkedIn · 2019
Cross-device identity resolution platform that pioneered probabilistic matching technology to connect users across mobile, desktop, and tabl…
Acquired by Mastercard · 2019
Dynamic Yield is an AI-powered personalization platform that helps brands deliver individualized experiences across web, mobile, email, and …
Acquired by The Walt Disney Company · 2019
Cable TV network group (FX, FXX, FXM) acquired by Disney via 21st Century Fox deal March 2019.