537 acquired AdTech companies
AdTech companies that were acquired — most still operate inside their acquirer.
PeopleFun was a Dallas-based mobile game studio known for casual word games, most notably Wordscapes, before being acquired by AppLovin in 2…
Acquired · 2018
SugarCRM is an AI-driven CRM platform that helps businesses build stronger customer relationships through intelligent sales, marketing, and …
Acquired by Amadeus · 2018
A hospitality technology provider offering cloud-based solutions for hotels including reservations, revenue management, and digital marketin…
Acquired by Francisco Partners · 2018
Verifone — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).
Weebly is a user-friendly website builder and eCommerce platform, now operating as part of Square (Block, Inc.), enabling small businesses a…
Adelphic operates as a subscription-based omnichannel DSP relied upon by major agencies, brands, and large media buyers for self-service pro…
Zemanta is a native advertising and content-recommendation technology company, best known for Zemanta One, a self-serve programmatic demand-…
Visual IQ is a marketing intelligence software company, founded in 2006, that specializes in multi-touch attribution (MTA) modeling of adver…
Acquired by Deloitte Digital · 2017
Stockholm creative agency founded 1996, acquired by Deloitte Digital Aug 15 2017.
Acquisio was an AI-powered paid search and social campaign management platform that helped agencies and marketers optimize digital advertisi…
Publisher data platform acquired by OpenX September 25 2017.
Acquired by Foursquare · 2017
Placed was a location analytics and measurement platform that tracked the impact of digital advertising on real-world store visits and consu…
Acquired by Dynata · 2017
Global market research and data collection company providing survey respondents and consumer insights through online panels.
Customer experience management platform pioneering Net Promoter Score (NPS) methodology, now part of NICE's CX analytics suite.
Acquired by Awin · 2017
ShareASale is an affiliate marketing network connecting merchants with affiliate partners to drive performance-based sales and leads.
Acquired by Sprout Social · 2017
Simply Measured was a social media analytics platform that provided brands and agencies with insights and reporting tools for social media p…
Birst was a cloud-based business intelligence and analytics platform that was acquired by Infor in 2017 and integrated into their analytics …
Acquired by Zeta Global · 2017
Boomtrain was an AI-powered personalization platform that helped publishers and brands deliver individualized content recommendations across…
Acquired by ScribbleLive · 2017
ion interactive was a SaaS platform that enabled marketers to create interactive content experiences without coding, acquired by ScribbleLiv…
Acquired by Deloitte · 2017
London-headquartered proposition-design and innovation consultancy founded 2009, acquired by Deloitte June 1 2017.
Acquired by Valassis · 2017
MaxPoint Interactive was a digital advertising platform that used hyperlocal targeting to connect national brands with local consumers, late…
Acquired by Freshworks · 2017
Zarget was a conversion rate optimization and A/B testing platform that was acquired by Freshworks in 2016 and integrated into Freshworks' m…
Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures a…
Acquired by Cisco · 2017
AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary,…
Gigya was a Customer Identity and Access Management (CIAM) platform that helped brands manage consumer identities, social login, and consent…
Acquired by HealthVerity · 2017
Symphony Health was a healthcare data and analytics provider that delivered prescription and medical claims data insights to pharmaceutical …
A visual collaboration tool that organizes projects into boards, lists, and cards, enabling teams to manage tasks and workflows efficiently.
Independent demand-side and data management platform acquired in 2017 by Amobee, the ad tech arm of Singtel, at an enterprise value of $310 …
Acquired by Amazon · 2017
Whole Foods Market is Amazon's premium grocery subsidiary.
LinkedIn is a professional social platform that enables advertisers to reach decision-makers using real career data, allowing targeting by j…
Tapad is a New York City-based adtech firm, now part of Experian, whose core capability is using algorithmic analysis of internet and device…
IBM iX is a digital agency that works at the intersection of strategy, creativity, and technology, partnering with clients to define strateg…
Acquired by Dentsu Inc. · 2016
Merkle is a business, technology, and marketing services consultancy founded in data science and digital business performance, operating as …
Acquired by Samsung Ads · 2016
AdGear was a programmatic advertising technology platform providing ad serving, SSP, and DSP solutions, acquired by Samsung Ads in 2016.
Acquired · 2016
Fiksu was a pioneering mobile app marketing platform that helped brands and developers acquire high-value app users at scale through data-dr…
Acquired by Deloitte Digital · 2016
San Francisco creative agency, founded 2004, acquired by Deloitte Digital Feb-Mar 2016 (11th Deloitte Digital acquisition).
Acquired by Social Native · 2016
Visual commerce platform that enabled brands to collect, curate, and display user-generated content (UGC) for marketing and e-commerce purpo…
Mobile deep-linking startup whose team Pinterest acqui-hired in May 2016; Pinterest took none of its assets or technology and its ad product…
Vindico was a digital video ad serving and analytics platform built out of Broadband Enterprises, owned by Specific Media (later Viant), and…
NYC Salesforce consulting firm acquired by IBM May 2016 (~$200M).
Acquired by Gannett · 2016
ReachLocal was a digital marketing platform that provided online advertising and marketing solutions to small and medium-sized businesses be…
Acquired by Fandango Media · 2016
Rotten Tomatoes is a leading entertainment review aggregation website that monetizes through advertising and serves as a content discovery p…
3scale was an API management platform that helped businesses publish, manage, and monetize their APIs — acquired by Red Hat in 2016 and inte…
Acquired by Rogue Wave Software · 2016
Akana was an API management and security platform provider that helped enterprises manage, secure, and govern their APIs and digital service…
API management platform that enables organizations to design, secure, deploy, monitor, and scale APIs, now part of Google Cloud.
A personalized avatar and sticker creation platform that allows users to create cartoon versions of themselves for use in messaging and soci…
MaxCDN was a leading content delivery network (CDN) provider known for its speed, simplicity, and developer-friendly approach, later acquire…
Acquired by BlueFocus Group · 2015
Shanghai-headquartered mobile advertising platform, in which BlueFocus took a 54.77% stake for $71.2M in 2015 alongside the Domob acquisitio…
Acquired by AOL · 2015
Millennial Media was a pioneering independent mobile advertising platform that became one of the largest mobile ad networks before being acq…
Acquired by Sellpoints · 2015
RetarGeter was a pioneering retargeting and programmatic display advertising platform that helped brands re-engage website visitors through …
Acquired by Perion Network · 2015
Undertone is a premium digital advertising platform known for its high-impact, cross-screen ad formats that blend creative storytelling with…
Acquired by Automattic · 2015
WooCommerce is an open-source e-commerce plugin for WordPress that enables businesses to build and manage online stores with extensive custo…
Acquired by BlueFocus Group · 2015
Mobile-focused ad network and DSP acquired by BlueFocus in 2015 alongside Madhouse as part of a combined ~$359M mobile ad-tech push.
Acquired by NTVB Media · 2015
TV Guide is an AdTech Platform company that provides TV programming information and advertising solutions to media companies and advertisers…
Acquired by Neustar · 2015
Neustar MarketShare is an enterprise marketing analytics platform offering advanced marketing mix modeling, multi-touch attribution, and uni…
Twitch is a live video streaming platform owned by Amazon that serves a highly engaged, hard-to-reach audience spending billions of minutes …
Acquired by Facebook, Inc. · 2014
WhatsApp is a global messaging platform with more than two billion users worldwide, acquired by Facebook in 2014 and now operated under Meta…